British pop star Dua Lipa is suing Samsung Electronics for at the least $15 million in damages alleging the South Korean electronics firm illegally used a copyrighted picture of her with out permission.
The authorized criticism filed Friday in the US District Court docket for the Central District of California alleges Samsung used a picture of Lipa for a few of its tv cardboard bins in circulation final yr. In line with the lawsuit, Lipa accuses Samsung of violating her “proper of publicity” in addition to infringing on her copyright and trademark rights.
The picture in query is allegedly taken from a efficiency on the Austin Metropolis Limits music pageant in 2024. In line with the lawsuit, Lipa and her staff repeatedly requested Samsung to cease utilizing the picture for Samsung’s packaging after changing into conscious of it in June 2025. In response, Samsung was “dismissive and callous,” repeatedly refusing the demand.
“Ms. Lipa’s face was prominently used for a mass marketing marketing campaign for a client product with out her information, with out consideration, and as to which she had no say, management, or enter by any means,” the lawsuit states.
The lawsuit additionally states that Lipa wouldn’t have allowed the partnership within the first place as she is “extremely selective” of her endorsements, which embrace Apple, Porsche, Versace, Bulgari and Nespresso.
Past the copyright difficulty, the lawsuit additionally addresses the combined indicators despatched by the packaging, which could affect client spending in favor of the model and its ties to a star. As an example, Lipa’s legal professionals additionally shared screenshots of customers on-line sharing how her picture influenced their buy.
“I’d get that television simply because Dua is on it. That’s how obsessed I’m,” mentioned one other,” one social media publish cited within the lawsuit says.
Because the lawsuit has develop into public, extra customers have taken to social media to share related ideas.
“Dua Lipa deserves compensation,” one consumer said on X, “The one motive I purchased my Samsung TV again in 2019 was this girl’s face. It was nothing to do with the television high quality or the value or the options.”
