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Seventeen years in the past, Elizabeth Stein was promoting muffin combine out of her Higher West Aspect house to her diet shoppers. Now she’s promoting her granola and oatmeal firm, Purely Elizabeth, for $850 million.
Stein agreed to promote the corporate to Ferrero, the Italian large behind Nutella, Kellogg’s cereal and Tic Tacs, in accordance with Forbes. The deal is over 4 instances Purely Elizabeth’s estimated $250 million income, making it one of many largest natural foods offers in current reminiscence.
Not dangerous for an organization that began as a side hustle. Stein, a triathlete and diet coach, started baking muffins for her ten shoppers to get pleasure from after races, then began promoting mixes on-line to advertise her observe. That grew right into a model of 40 granolas, oatmeals and cereals now bought in supermarkets nationwide. A part of Stein’s genius is that she was an early mover in bringing historical grains and purposeful, better-for-you substances, like quinoa, amaranth, chia, into premium breakfast merchandise for mainstream shoppers.
In contrast to most founders who exit after a sale, Stein, 45, is staying on as CEO. “I actually hope it exhibits girls that they don’t have to decide on between being a visionary founder and turning into a scaled CEO,” she stated.
Seventeen years in the past, Elizabeth Stein was promoting muffin combine out of her Higher West Aspect house to her diet shoppers. Now she’s promoting her granola and oatmeal firm, Purely Elizabeth, for $850 million.
Stein agreed to promote the corporate to Ferrero, the Italian large behind Nutella, Kellogg’s cereal and Tic Tacs, in accordance with Forbes. The deal is over 4 instances Purely Elizabeth’s estimated $250 million income, making it one of many largest natural foods offers in current reminiscence.
Not dangerous for an organization that began as a side hustle. Stein, a triathlete and diet coach, started baking muffins for her ten shoppers to get pleasure from after races, then began promoting mixes on-line to advertise her observe. That grew right into a model of 40 granolas, oatmeals and cereals now bought in supermarkets nationwide. A part of Stein’s genius is that she was an early mover in bringing historical grains and purposeful, better-for-you substances, like quinoa, amaranth, chia, into premium breakfast merchandise for mainstream shoppers.
In contrast to most founders who exit after a sale, Stein, 45, is staying on as CEO. “I actually hope it exhibits girls that they don’t have to decide on between being a visionary founder and turning into a scaled CEO,” she stated.
