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    Home»Business»How to Build Culture With a Fully Remote Team
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    How to Build Culture With a Fully Remote Team

    The Daily FuseBy The Daily FuseJuly 10, 2025No Comments4 Mins Read
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    Katie Kaps is co-founder of HigherDOSE, a worldwide wellness tech model with staff members scattered throughout South Africa, Kazakhstan, Asia, and the U.S. The corporate is totally distant, so staying linked via all these completely different time zones generally is a main headache.

    “We spend a variety of time exchanging emails backwards and forwards when it is most likely a problem that we might have simply gotten finished shortly if we have been all in the identical room,” she says.

    Kaps appeared on Entrepreneur Remedy, offered by Amazon Enterprise, to hunt steerage from hosts Dr. Drew and Kim Perell. Just like the house owners of many small companies, she needs to create a powerful company culture, however finds it difficult when the staff is unfold out internationally.

    Associated: How Do You Scale Without Burning Out? This Founder Asked for Help and Got a Wake-Up Call.

    At one level, she reveals that the HigherDOSE holds Zoom conferences with their cameras off. That hit a nerve with each Dr. Drew and Perell. “Oh God. Assist. Please do not try this,” Dr. Drew begs. “Try to be pondering, ‘I am really right here to be current for this assembly and my staff members.”

    Turning cameras off might enable you multitask, however it kills staff power. Dr. Drew and Perell level out that it could actually make conferences really feel impersonal and erode belief, particularly in a distant setting the place precise face-to-face time is already non-existent.

    Perell affords a easy repair she makes use of together with her personal corporations: one hour per week, everybody on digicam, totally engaged. “You possibly can speak in regards to the weekly win that you just had, so you’ll be able to rejoice the successes. You possibly can speak in regards to the largest problem and the highest priorities for the month,” she says. “It at the least creates a cohesiveness… even if you’re not collectively.”

    Associated: Zoom Launches Its First AI Collaborative Docs Solution

    However Kaps’ challenges aren’t simply logistical. As a founder, she’s employed a number of shut buddies through the years—one thing that after felt like a energy however has began to get, nicely, sophisticated. “In some conditions, it is develop into awkward to navigate,” she confesses. “How do I proceed having a friendship with these folks, however then even be a boss?”

    Dr. Drew explains that what Kaps is coping with is a “twin relationship”—a setup that is notoriously arduous to handle. “Some personalities, sure proclivities cannot do it,” he says. “And in case you’re pulling away, you are gonna need to say one thing extra directive, so they do not concoct issues in their very own thoughts about why you are pulling away.”

    Associated: I Treated My Employees Like Friends — and It Backfired. Here’s How You Can Avoid the Same Mistake.

    By the tip of the session, Kaps feels seen. “That went deep,” she says. “I used to be like, oh my gosh, I completely wish to pay for Entrepreneur Remedy subsequent time.”

    Entrepreneur Remedy is offered by Amazon Enterprise. Sensible enterprise shopping for begins with Amazon Enterprise. Learn more.

    Katie Kaps is co-founder of HigherDOSE, a worldwide wellness tech model with staff members scattered throughout South Africa, Kazakhstan, Asia, and the U.S. The corporate is totally distant, so staying linked via all these completely different time zones generally is a main headache.

    “We spend a variety of time exchanging emails backwards and forwards when it is most likely a problem that we might have simply gotten finished shortly if we have been all in the identical room,” she says.

    Kaps appeared on Entrepreneur Remedy, offered by Amazon Enterprise, to hunt steerage from hosts Dr. Drew and Kim Perell. Just like the house owners of many small companies, she needs to create a powerful company culture, however finds it difficult when the staff is unfold out internationally.

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