The shoot highlights his weight reduction, cowboy persona, and nation life-style, with scenes of him chopping wooden, using a horse, and lounging outdoor.
Followers praised the visuals as daring and polished, whereas Put up Malone known as the expertise a confidence increase.
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Put up Malone Goes Nation Stylish In SKIMS Debut, Reveals Off Camo Briefs
Malone just lately stripped all the way down to nothing however underwear for his debut in Kim Kardashian’s Skims marketing campaign.
The 30-year-old rapper-turned-country singer, born Austin Richard Put up, stars within the newest menswear drop for the billion-dollar model. The gathering highlights Realtree camouflage boxers, tees, and fleece loungewear, shot towards the rugged landscapes of Utah.
In a single placing photograph, Malone poses in camo Skims briefs that flaunt each his noticeable weight reduction and his determine, leaving little to the creativeness.
One other shot exhibits him leaning into his nation persona with a cowboy hat to finish the look. The country ranch backdrop ties all of it collectively, with pictures of him chopping firewood, using a horse, and lounging outdoor.
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Talking in regards to the marketing campaign with GQ Magazine, the “Pour Me A Drink” hitmaker admitted the shoot was a confidence increase.
“It was actually a whole lot of enjoyable, it made me really feel like a good-looking son of a b-tch.” Requested how he ready for the shoot, Malone laughed: “Simply a whole lot of fried hen. I attempted to bulk up a bit of bit, nevertheless it did not work.”
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The Rapper Says The Underwear Marketing campaign Is ‘Unhealthy-ss, It is Nature, It is Stunning’
The brand new marketing campaign, which marks Malone’s first for Kim Kardashian’s billion-dollar model, casts him in full country-star mode.
For Malone, the setting could not have been extra becoming. “It is badass, it is nature, it is lovely,” he advised GQ when requested about taking pictures outdoor.
And when it got here to carrying the daring camouflage briefs, the “Pour Me A Drink” singer could not be happier.
“It is superior, it is comfy. It is actually simply an incredible deal. I am actually pleased and actually honored to be part of this marketing campaign and mission,” Malone mentioned.
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Kim Kardashian Praises Put up Malone, Says The Singer ‘Embodies The Spirit Of The SKIMS Man’
Followers desperate to snag the identical look will not have lengthy to attend, because the SKIMS Males’s drop, that includes Malone’s camo underpants, goes dwell August 21 on the model’s web site.
Founder and CCO Kim Kardashian additionally praised the collaboration, calling Malone the proper face for the launch.
“Put up Malone actually embodies the spirit of the SKIMS Man along with his easy power and elegance, which actually shine by on this marketing campaign,” she mentioned, per People Magazine.
Kardashian added, “This launch is a giant second for us, not solely as a result of we’re increasing our menswear line, but additionally as a result of we’re introducing our new heavyweight fleece, which takes consolation and high quality to the following degree. Having Put up lead the marketing campaign simply felt like the proper match.”
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Followers Go Wild Over Put up Malone’s SKIMS Marketing campaign, However Some Are Involved About His Weight Loss
The Malone x SKIMS marketing campaign shortly drew reactions on-line from excited followers.
An individual, admiring the country vibe, wrote, “Stunning individual and delightful palomino horse.”
Others had been a bit of extra direct with their reward. “As if he wasn’t already scorching as f-ck!! Now he rides a horse,” one consumer quipped.
“The third pic is gonna be hanging subsequent to my mattress so I can sleep peacefully,” mentioned one other.
The visuals additionally earned applause for his or her polish.
“These pictures are so on model..advertising workforce PROPS! They got here out beautiful, with visible excellence,” a person famous.
Nevertheless, amid the reward, some followers expressed concern, asking why he was “so skinny.”
Somebody even joked, “extra like Put up Ozempic Malone.”
Put up Malone Balances Fatherhood, Chart-Topping Nation Album, And New Nashville Bar
Malone has had little downtime these days, along with his SKIMS partnership being only one a part of a packed yr.
On the non-public aspect, he is embracing life as a father to his younger daughter, whereas professionally, he is been shifting at full pace.
In July, Malone capped off “The Large -ss Stadium Tour” alongside Jelly Roll, a three-month run that crisscrossed North America starting in late April.
The tour adopted the discharge of his first nation document, “F-1 Trillion,” which dropped in August 2024.
The mission stormed to the highest of the Billboard 200 and delivered a string of hits, amongst them the Morgan Wallen duet “I Had Some Assist,” Blake Shelton collaboration “Pour Me a Drink,” Luke Combs function “Man for That,” and fan favourite “What Do not Belong to Me.”
