The woke CEO of Cracker Barrel has sparked a social media uproar after making an infuriating change to an iconic a part of the restaurant chain.
As Yahoo reported, the corporate on Tuesday introduced it was changing its 47-year-old emblem. The outdated emblem reveals the restaurant identify subsequent to a person sitting on a chair and leaning on a barrel.
Now, the one factor left is the identify. No extra man and barrel.
Observe this link to view the brand new emblem.
However Cracker Barrel CEO Julie Felss Masino defended the change, claiming that prospects truly love the rebrand.
“Actually, the suggestions’s been overwhelmingly optimistic that individuals like what we’re doing,” she informed Good Morning America.
“Cracker Barrel must really feel just like the Cracker Barrel for right this moment and for tomorrow — the issues that you just love are nonetheless there,” Masino added. “We want folks to decide on us, and we would like folks to decide on us.”
WATCH:
@gma With Cracker Barrel CEO Julie Felss Masino dishing on the large adjustments coming to the beloved restaurant chain — Robin HAD to ask the query on all of our minds! #crackerbarrel ♬ original sound – Good Morning America
After taking on as CEO a couple of months following Cracker Barrel’s notorious summer season 2023 Pleasure stunt, Masino has doubled down on alienating the chain’s conventional base as a part of an tried $700 million rebrand.
Final 12 months, Cracker Barrel signed on as one of many sponsors to Nashville Pleasure and has been participating with a number of different LGBTQ organizations.
Christian music has been reportedly removed from the restaurant whereas beer is now served.
The corporate additionally got here beneath fireplace earlier this 12 months for its DEI program, whilst many different main eating places are distancing themselves from this racist apply.
The response from social media was brutal, with customers blasting the emblem as horrible noting Masino’s woke previous.
The CEO of Cracker Barrel is as woke as they arrive. She is destroying a as soon as nice American model. https://t.co/kBmI6Gm8Ff pic.twitter.com/e5XQGQIemr
— Alex Bruesewitz (@alexbruesewitz) August 20, 2025
New CEO of Cracker Barrel decides to scrap a nostalgic, beloved emblem that reminds folks of less complicated instances and replaces it with a souless “improved” emblem.
SMDH. pic.twitter.com/hkx3HHNwQ5
— Brick Swimsuit (@Brick_Suit) August 20, 2025
Cracker Barrel’s outdated vs. new emblem
Ought to this qualify as a Conflict crime??? pic.twitter.com/xhv8YINBoa
— TheBlaze (@theblaze) August 20, 2025
They ruined Cracker Barrel pic.twitter.com/Sr1TGTCaoW
— Coach Ryan (@CoachRyanKY) August 20, 2025
Cracker Barrel fully modified their iconic emblem for the primary time in 47 years…
and it’s completely horrible.
When will they be taught? pic.twitter.com/ZhfVeR5CyO
— Benny Johnson (@bennyjohnson) August 20, 2025
look how they massacred my boy https://t.co/U66Lg46psI
— Dustin Grage (@GrageDustin) August 20, 2025
Cracker Barrel isn’t about biscuits & gravy anymore — it’s about pushing woke agendas. pic.twitter.com/uIji1wLeQA
— Clown World ™ (@ClownWorld_) August 20, 2025
