The variety of international guests to america continues to decline, as a spread of insurance policies put forth by the administration of US President Donald Trump has made vacationers cautious of travelling to the nation.
In July, international visits to the US decreased by 3 p.c year-over-year, in line with lately launched preliminary authorities knowledge.
That lower follows a development that has been seen virtually each month since Trump took workplace in late January. For 5 out of six months, the US has skilled a drop in international guests.
“Everyone seems to be afraid, scared – there’s an excessive amount of politics about immigration,” Luise Francine, a Brazilian vacationer visiting Washington, DC, informed Al Jazeera.
Consultants and a few native officers say Trump’s tariffs, immigration crackdown and repeated jabs concerning the US buying Canada and Greenland have alienated travellers from different components of the world.
Ryan Bourne, an economist on the Cato Institute, informed Al Jazeera that the decline in tourism was tied to each Trump’s rhetoric and insurance policies.
“[The decrease] could be put right down to the president’s commerce wars and a number of the fallout about fears about getting ensnared in immigration enforcement.”
Journey analysis agency Tourism Economics predicted final week that the US would see 8.2 p.c fewer worldwide arrivals in 2025 – an enchancment from its earlier forecast of a 9.4 p.c decline, however effectively beneath the numbers of international guests to the nation earlier than the COVID-19 pandemic.
“The sentiment drag has confirmed to be extreme,” the agency mentioned, noting that airline bookings point out “the sharp inbound journey slowdown” of Might, June, and July would possible persist within the months forward.
Whereas the July 2025 figures don’t account for neighbouring Canada and Mexico, Canadian guests particularly have been plummeting in quantity. One-quarter fewer Canadians have visited the US this yr in comparison with the identical interval in 2024, in line with Tourism Economics.
In a serious U-turn, extra US residents drove into Canada in June and July than Canadians made the reverse journey, in line with Canada’s nationwide statistical company.
Statistics Canada said that this was the primary time this had occurred in practically 20 years, besides for 2 months through the pandemic.
‘Visa integrity price’
Mexico, against this, has been one of many few nations to see tourism to the US improve. General, US authorities figures present that journey from Central America grew 3 p.c by way of Might and from South America 0.7 p.c, in contrast with a decline of two.3 p.c from Western Europe.
However nations which have usually despatched big numbers of holiday makers to the US have seen main dips.
Of the highest 10 abroad tourist-generating nations, solely two – Japan and Italy – noticed a year-over-year improve in July. Guests from India, which ranks second, dipped by 5.5 p.c, whereas these from China dropped practically 14 p.c.
India has seen previously warm relations sour beneath the Trump administration, amid steep tariffs and geopolitical tensions, whereas a commerce battle and Trump’s (since-reversed) broadsides in opposition to Chinese language college students have raised issues amongst Chinese language vacationers.
Deborah Friedland, managing director on the monetary companies agency Eisner Advisory Group, mentioned the US journey trade confronted a number of headwinds – rising journey prices, political uncertainty and ongoing geopolitical tensions.
Since returning to workplace for a second time period in January, Trump has doubled down on a number of the hard-line insurance policies that outlined his first time period, reviving a journey ban concentrating on primarily African and Center Japanese nations, tightening guidelines round visa approvals, and ramping up mass immigration raids.
On the similar time, the push for tariffs on international items that rapidly turned a defining function of his second time period gave some residents elsewhere a way that they have been undesirable.
A brand new $250 “visa integrity price”, set to enter impact on October 1, provides a hurdle for travellers from non-visa waiver nations like Mexico, Argentina, India, Brazil and China. The additional cost raises the whole visa price to $442, one of many highest customer charges on the earth, in line with the US Journey Affiliation.
“Any friction we add to the traveller expertise goes to chop journey volumes by some quantity,” mentioned Gabe Rizzi, president of Altour, a world journey administration firm. “Because the summer season ends, this can grow to be a extra urgent situation, and we’ll should issue the charges into journey budgets and documentation.”
Worldwide customer spending within the US is projected to fall beneath $169bn this yr, down from $181bn in 2024, in line with the World Journey & Tourism Council.
In Might, the group projected that the US could be the one nation among the many 184 it studied the place international customer spending would fall in 2025. The discovering was “a transparent indicator that the worldwide enchantment of the US is slipping”, the group mentioned.

