Comedian Atsuko Okatsuka Teams With P.F. Chang’s In New Ad

P.F. Chang’s is launching a brand new nationwide menu that includes $8.99 handcrafted cocktails, fan-favorite Garlic Noodles, and recent sushi rolls with comic Atsuko Okatsuka headlining the marketing campaign. Identified for her sharp humor and iconic bowl reduce, Okatsuka brings a playful twist to P.F. Chang’s newest value-packed choices, which embody versatile entrée sizes, shareable appetizers, and daring new flavors designed to make eating out extra reasonably priced and enjoyable.

At a time when grabbing dinner can really feel like planning a trip, P.F. Chang’s is flipping the script. The chain rolled out its new nationwide menu on September 24, anchored by the $8.99 Cocktail Assortment. As Atsuko completely put it, “On this financial system, we’re thriving, child!!!” To highlight the refresh, the comic is starring in a playful social media marketing campaign that reveals off P.F. Chang’s lighter facet, proving that good meals, good drinks, and good humor all belong on the identical desk.

Cocktail costs could also be climbing in every single place else, however P.F. Chang’s is serving up six handcrafted core cocktails and two rotating seasonal pours at simply $8.99 every. Suppose vivid, floral flavors or daring, citrus-forward sips, and don’t miss seasonal specials just like the Blood Orange Margarita and The Peartini. Atsuko’s private decide? The Lychee Martini. Company also can seize home cocktails and choose wines at equally approachable costs, making indulgence really feel slightly extra on a regular basis.

Generally, social media actually does work. After numerous fan requests on-line, Garlic Noodles are formally again on the menu. The savory, crave-worthy dish joins new sushi roll creations, together with the Spicy Tuna Roll, Kung Pao Dragon Roll, and Shrimp Tempura Roll. The menu additionally leans into selection with choices like Kung Pao Hen and different beloved classics that convey the warmth and the flavour.

P.F. Chang’s is making it simpler than ever to combine, match, and share. The refreshed menu now provides medium or conventional entrée sizes and even half appetizers, so friends can pattern extra flavors with out stretching their finances. It’s all about flexibility. Whether or not you’re flying solo, splitting sushi with associates, or doing dinner-for-two date evening fashion.

The brand new menu builds on the success of P.F. Chang’s Lunch Specials (beginning at $13.99) and Dinner Specials (beginning at $16.99), each of which let diners bundle soups, appetizers, bases, and entrées for unbeatable worth.

Sonika Patel, Chief Advertising Officer at P.F. Chang’s, says the brand new launch is about giving followers precisely what they’ve been asking for. “From $8.99 handcrafted cocktails to versatile parts and new shareable dishes, we’re giving individuals extra methods to get pleasure from P.F. Chang’s any day of the week,” Patel stated.

If the aim of the P.F. Chang’s marketing campaign was to spark pleasure, the model nailed it. Comic Atsuko Okatsuka’s playful posts selling the brand new menu shortly lit up Instagram, the place followers raved about each the humor and the meals.

Okatsuka even gave her grandma a shoutout in a single put up, writing, “Grandma, for those who’re watching this, I promise I’ll take you subsequent time #PFChangsPartner.” Followers flooded the feedback with love, together with actor Brandon Kyle Goodman, who chimed in, “ I like the nails!!!”

Others couldn’t get sufficient of the industrial itself. One person declared, “That is one of the best industrial I’ve seen in perpetually!” whereas one other celebrated, “A second for the breakfast nails.” Even P.F. Chang’s leaned into Atsuko’s signature optimism, echoing her line with: “We’re thriving child!”