Don’t look now, however meme inventory mania seems to be again with a vengeance this week.
This time round, Past Meat, Inc. (Nasdaq: BYND) and Krispy Kreme, Inc. (Nasdaq: DNUT) are the 2 principal shares getting all the eye from meme traders. Right here’s what it’s good to know.
Past Meat shares skyrocket once more
On Monday, Quick Firm reported on the surging share price of Past Meat, the producer of plant-based meat options. The corporate began the buying and selling week by having fun with a inventory value surge of greater than 67% in premarket buying and selling that day.
However removed from any change within the firm’s monetary fundamentals, what gave the impression to be driving shares increased had been brief sellers and meme inventory fanatics.
Certainly, Past Meat’s enterprise has been struggling in recent times as shoppers have turned away from plant-based meat options.
Extra lately, Past Meat introduced that its collectors had agreed to a debt swap, which can consequence within the issuance of 316 million new BYND shares, thereby diluting current shares.
However a struggling firm in penny inventory territory may be purple meat to meme traders. For a lot of the previous week, meme merchants on Reddit and elsewhere have been pumping up the inventory—and it seems to be working.
Yesterday, Past Meat shares rose a staggering 146% to shut at $3.62 per share. And right this moment in premarket buying and selling, as of the time of this writing, BYND shares are up one other 103% to $7.37.
That places Past Meat shares at a value they haven’t seen since 2024.
It additionally places Past Meat’s shares firmly within the inexperienced for this yr. The inventory started 2025 at round $4 per share, however that value had fallen to as little as 50 cents per share simply final week, earlier than meme inventory merchants determined to take a chunk.
One different contributing issue to Past Meat’s surge this week is that, as CNBC notes, the inventory was added to Roundhill Funding’s Meme Inventory ETF on Monday, cementing its place within the meme inventory pantheon.
Meme inventory merchants need dessert, too
Krispy Kreme’s inventory can be seeing some meme inventory motion this week. DNUT shares rose greater than 13% yesterday to $3.71, and as of the time of this writing, in premarket buying and selling this morning, the corporate’s shares are up one other 40% to $5.23 apiece.
Whereas these good points are a far cry from those BYND shares are experiencing, DNUT shares have extra expertise within the meme inventory enviornment. Meme inventory traders heavily traded DNUT shares earlier this yr.
Different elements that could be impacting curiosity in Krispy Kreme’s inventory embrace the corporate’s latest international expansion in Spain, with further international locations, Brazil and Uzbekistan, deliberate earlier than the top of the yr.
Traders doubtless hope that this enlargement will help offset home gross sales points.
Nonetheless, regardless of its latest good points, DNUT shares stay considerably down from the place they had been initially of this yr. In January, the inventory traded at greater than $9.80 apiece. And as of yesterday’s shut, DNUT shares have fallen greater than 67% over the previous 12 months.

