Glen Powell Enters His Culinary Era With A New Friendsgiving Burger Collab

Southern California and Las Vegas burger lovers are getting a festive improve this vacation season. Irv’s Burgers, the legendary LA burger stand that’s been feeding locals since 1946, has formally teamed up with Smash Kitchen, the better-for-you condiment model co-founded by actor and producer Glen Powell, for a limited-edition Friendsgiving Burger obtainable November 17 by December 1. The collab brings collectively two cult-favorite manufacturers with the identical mission of nice taste, clear components, and group. The result’s a vacation feast between two buns, the sort of cozy, nostalgic deal with constructed for Friendsgiving season.

This isn’t your common seasonal menu merchandise. The Friendsgiving Burger is stacked like a Thanksgiving plate in sandwich kind, beginning with a juicy quarter-pound turkey patty topped with melted cheddar, caramelized onions, crisp lettuce, recent tomato, and basic pickles.

Then comes the curveball. Fried yams for a sweet-savory crunch that immediately screams vacation consolation. Every thing is tied along with Smash Kitchen’s limited-edition Natural Cranberry Mayo, slathered on a butter-toasted sesame bun.

The burger is priced at $12 and shall be obtainable in any respect Irv’s Burgers places throughout SoCal and Las Vegas, together with West Hollywood, La Brea, Malibu, Torrance, Pacific Seashore, and each Vegas spots.

Irv’s Burgers has all the time been about nostalgia, the sort of easy, basic roadside meals that outlined LA’s early diner tradition. Smash Kitchen, in the meantime, brings the trendy twist of fresh, natural components and condiments designed to raise on a regular basis meals. Collectively, the 2 manufacturers are celebrating what the season is all about.

Their partnership “celebrates every thing each manufacturers stand for: group, taste, clear components, and the enjoyment of sharing one thing scrumptious with individuals you’re keen on,” based on the media announcement. In different phrases, it’s Friendsgiving power wrapped in a burger.

On the coronary heart of this collaboration is Smash Kitchen, the better-for-you condiment and pantry model co-founded by actor and producer Glen Powell. Born from a love of excellent meals and nice firm, Smash Kitchen is reimagining what the American pantry can appear like. The model began with condiments and has since expanded into cooking oils, crafting every thing from ketchup to olive oil with a dedication to wash, natural, non-GMO components.

Smash Kitchen describes itself as a workforce of residence cooks, taste obsessives, and meals lovers targeted on creating staples that flip on a regular basis meals into one thing memorable. Their philosophy facilities on the assumption that “what you prepare dinner with is simply as necessary as what you prime it with,” a mindset that drives their dedication to craveable taste and elevated, kitchen-ready design.

Co-founded by Powell, Smash Kitchen is positioning itself as the subsequent go-to pantry model. One higher, cleaner, thoughtfully crafted staple at a time. And with the Friendsgiving Burger, they’re introducing their limited-edition Natural Cranberry Mayo in a manner that feels festive, enjoyable, and completely timed for the vacation season.

The Friendsgiving Burger has simply hit its full rollout, and followers on-line are already shedding it over Irv’s and Smash Kitchen’s festive creation. Remark sections shortly crammed with pleasure, beginning with one person who summed up the vibe completely by writing, “Say much less.” One other follower added that “Irv’s burgers by no means misses,” giving the collab an immediate stamp of approval.

Followers throughout Southern California chimed in with their very own hype. One excited person wrote, “Thanksgiving Burger? Sounds fireplace,” and one other admitted the burger “seems so yummy.”