MaryLou CostaKnow-how Reporter
Adam IsfendiyarEven earlier than he’d graduated from the College of Bathtub in 2024, Arnau Ayerbe landed a extremely coveted position as an AI engineer with JP Morgan – but he felt restricted and uninspired.
“I realised in a short time that the particular person to my proper and to my left had been going to be me in 20 years, and I did not wish to turn out to be that,” recollects London-based Ayerbe.
His finest pal from highschool of their native Madrid, Pablo Jiménez de Parga Ramos, who had additionally secured a company job after graduating from College Faculty London, felt the identical.
They joined forces in London in 2023 with Ayerbe’s college pal, Bergen Merey, to launch Throxy, which creates AI brokers for gross sales groups.
Now all aged 24, the trio have raised practically £5m in two rounds of investor funding, and annual gross sales of virtually £1.2m.
They’re a part of a rising variety of 20-somethings who’ve taken the leap to begin their very own companies. Data from Enterprise Nation exhibits that, within the UK, 62% of Gen Z – these born between 1997 and 2012 – wish to begin a enterprise.
That is mirrored in tendencies seen in information from the British Enterprise Financial institution’s Begin Up Loans programme. It exhibits that the variety of loans awarded to Gen Z founders has doubled prior to now 5 years.
For the younger entrepreneurs at Throxy, it has been a rewarding however gruelling expertise.
Ramos declares that there isn’t any 9 to 5 tradition at Throxy, slightly a “9-9-6” ethos of working 9am to 9pm, six days every week.
And Ayerbe provides: “If I had recognized the quantity of effort and work I wanted to do to take the corporate so far, I might most likely have by no means began it.”
Throxy’s founders say one huge benefit they’ve on their facet in contrast with different generations is their familiarity of AI.
For Garcia, it felt pure to construct an AI-led enterprise.
“I used to be working with early fashions of Chat GPT on analysis initiatives earlier than they had been launched to the general public on analysis, and it actually felt like magic.
“It felt like there was going to be one thing transformational right here that’s going to basically change the best way we as people do work, for the higher,” he says.
Maybe at some point Ayerbe and his co-founders shall be accountable for an organization value greater than $1bn (£740m) – often known as a unicorn.
Research by investment network Antler means that essentially the most profitable AI start-ups are being based by more and more youthful entrepreneurs.
It analysed 3,512 founders of corporations that went on to be value greater than $1bn.
It discovered that the typical age of an entrepreneur who based an AI unicorn fell from 40 in 2020, to 29 in 2024.
However if you’re operating a enterprise in your 20s, it appears laborious to keep away from your shoppers and companions, who’re often older, from underestimating you.
That is been the expertise of Rosie Skuse, who, as a brand new enterprise proprietor in her early 20s, was usually mistaken for her boss’s assistant – and she or he must break the shocking information that she was, in truth, the boss.
“Some folks would not even shake my hand. It was actually robust, and I used to wrestle masses with it. It is irritating when folks do not assume it is your firm. Then I would begin to converse and other people may see I do know what I am speaking about,” recollects London-based Skuse.
“Then they’d say, ‘wow, you should be so proud – however you are so younger’. That shock issue was virtually like a secret weapon, as a result of I might catch folks off guard, and they might find yourself really listening.”
EverywomanNow 29, Skuse is the founder and CEO of Molto Music Group, a music and leisure company that counts excessive finish names like The Dorchester, The Savoy, Soho Home and Raffles as shoppers.
From its roster of over 300 musicians, Molto Music Group places collectively bespoke home bands for these venues, usually designing the stage and set too. It additionally works with luxurious manufacturers like Hermes and Patek Philippe on non-public occasions.
Regardless of launching in 2019, and the following Covid pandemic inflicting her early shoppers to cancel their contracts, enterprise is now sturdy. Molto Music Group made its first million in 2023, and turned over £1.6m in 2025. It employs seven full-time workers.
“I’ve no enterprise training. It is all been trial by hearth and studying as we go,” says Skuse.
“I’ve needed to work lots on my tone and supply – and my handshake – however being younger and fostering a younger firm is usually a breath of recent air in contrast with our rivals. It is extra memorable.”
Molto MusicHowever enterprise founders who’ve gone earlier than have some phrases of recommendation for his or her youthful counterparts.
Lee Broders, 53, began his first enterprise at 26, in IT, after serving 10 years within the navy. He is been a serial entrepreneur since and now runs seven ventures, starting from enterprise mentoring to images.
In accordance with Broders, making your first million is not the be all and finish all – it is scaling a enterprise to final into the longer term.
“Velocity can usually conceal fragile foundations. Rising one thing rapidly does not at all times equal sustainability or robustness,” notes Mr Broders, who is predicated in Shropshire.
“It is nice when you’re turning over one million kilos, but when it is costing £990,000, and also you’re really making £10,000 a 12 months, that is very completely different.”
FlourishSarah Skelton is the co-founder and managing director of Flourish, a recruitment agency for the gross sales business.
She began her first enterprise in 2024 aged 46, and is worried that founders of their 20s might miss out on beneficial management and administration expertise that could be finest discovered in a standard work setting.
“It is nice that at the moment you’ll be able to arrange a enterprise fairly rapidly. However I believe you must have lived experiences to be actually sturdy at that management piece, which is the fairly important bit right here,” says London-based Ms Skelton.
She’s the co-founder and managing director of Flourish, a recruitment agency for the gross sales business.
“Additionally if you’re rising a enterprise, leaning on folks in a community is actually necessary. However after all, when you’re tremendous younger and you are going straight into this, the place’s your community?
She provides: “My community is 25 years of putting candidates, promoting to completely different companies, working throughout completely different nations. It is actually robust if you’re that younger. How have you learnt who to lean on and the place to seek out these folks?”


