Our little native retailer, Amazon, has invested $75 million in a documentary film about first lady Melania Trump — vastly more cash than has ever been spent on even probably the most prestigious documentary.
One may ask, gosh, why would they do this? Right here’s what Amazon’s official assertion mentioned:
“We licensed the movie for one cause and one cause solely — as a result of we expect clients are going to adore it.”
Within the lengthy annals of company bloviation and obfuscation, that establishes a brand new commonplace of utter laughability. Virtually nobody, not even probably the most slavish devotees of all issues Trumpian, believes creative advantage and viewers demand are the components that impressed Amazon to pay that sort of cash for a movie that’s already being talked about as a monumental, worldwide flop.
Just about everybody believes there may be an alternate clarification that could be a lot nearer to the reality: Amazon’s head man, Jeff Bezos, dipped into his billions of {dollars} to pay for the costliest documentary ever made merely to please the person within the White Home. Bezos and the Amazon execs do not need their firm to be the goal of the president’s wrath, so “Melania,” the film, gave them a method to provide tribute to a would-be king; a weasel’s approach of groveling earlier than a mafia don.
On this, Bezos is way the identical as virtually all of the titans of tech and finance. Positive, President Donald Trump could also be sending uniformed thugs into American cities to terrorize residents, demolishing the federal authorities and operating a overseas coverage that betrays the nation’s historical past and values, however Bezos and his friends are notably silent about all of that.
Perhaps that’s as a result of, when you find yourself so wealthy that you may squander $75 million on a film that nobody needs to see, your allegiance is to not a flag or a rustic or lofty beliefs; your allegiance is to your company’s backside line and your subsequent billion {dollars}.
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