Not too long ago, a house within the lovely Forest Hill neighborhood of San Francisco was listed for $2.4 million. It had 4 bedrooms, three loos, and a modest 2,250 sq. toes. The house had been transformed about 15 years earlier and was squarely within the price frenzy zone.
As we do with each open home, my spouse and I made bets on what we thought the home would promote for. She guessed $2.75 million, and I guessed $2.925 million. $500,000 over asking to $1,300/sqft appeared affordable given all of the foot visitors and its bay view from the highest bed room. Nevertheless, there was no usable entrance or again yard and there have been a few quirks.
Regardless of. A month later, we came upon the house bought for a whopping $3.5 million! At first, I felt improbable. Provided that we personal a house on the west facet too, we instantly felt wealthier. Nevertheless, as soon as the feel-good effect from the sale light, I began feeling a bit disenchanted.
The Disappointment Of Promoting A Residence In a Rising Market
The worst situation for a homebuyer is buying a property at the top of the market after which watching comparable properties promote for decrease costs over the subsequent a number of years.
The nice factor is you must be extraordinarily unfortunate to high tick the housing market. And given most individuals reside of their properties for a mean 13 years, it’s best to be capable to experience out the cycle even if you happen to purchase on the high. Housing downturns often don’t final greater than 5 years, and sometimes solely final two to a few years.
The second worst dwelling transaction is promoting a house after which watching comparable properties, and worse, inferior properties, promote for larger costs than your own home. As one yr has handed since I bought my earlier major residence within the first quarter of 2025, I’m now experiencing this rising remorse primarily based on all of the bidding wars I am seeing.
Maybe you’ll expertise this psychologically bummer as nicely, which is value speaking about. You would possibly even begin making excuses, like I’m about to, to justify your suboptimal promoting determination.

Why I Bought My Residence Even Although I Felt Costs Would Proceed To Enhance
I didn’t have to promote my dwelling that I purchased in the course of the lockdowns in 2020. I might have stored renting it out and coping with the upkeep and tenant points.
Nevertheless, though I used to be bullish in regards to the San Francisco housing market because of persistent undersupply and the growth in artificial intelligence, I made a decision to promote the home after one yr of renting anyway.
Right here was my thought course of behind promoting a house I didn’t have to promote, which can make it easier to resolve what to do with your own home in a rising property market.
1. Too Previous And Drained To Deal With So Many Rental Properties
Making a fortune in actual property is all a couple of conflict of attrition – type of like what’s occurring in Iran proper now. Those that can maintain out the longest have a tendency to achieve essentially the most. Sadly for me, I used to be stretched skinny managing 4 rental properties in San Francisco plus a Lake Tahoe trip rental, which is outsourced.
I didn’t wish to promote the property when it grew to become out there to hire on the finish of 2023 as a result of I used to be bullish on the San Francisco Bay Space housing market. Subsequently, I made a decision to suck it up and discover tenants to purchase myself at the very least a yr of appreciation. If the tenants stayed longer than a yr, then nice.
I put within the work tidying up the property and advertising it, however sadly, one of the best I might do was discover 4 roommates who had a cat and didn’t have a lot expertise taking good care of a property. They had been all of their mid-20s and dealing in know-how, besides one who was getting a PhD.
They weren’t unhealthy tenants, however they appeared a bit irreverent about taking good care of my property. The yard grew to become overgrown they usually dinged the facet partitions within the driveway. Inside, they yanked my kitchen faucet nozzle proper off, inflicting water to leak in all places. As an alternative of admitting they broke it, they simply mentioned it began leaking.
I did not put up a struggle. As an alternative, I ended up shopping for a brand new faucet for about $380 and getting my man to repair it for one more $100.
Winter Storms Can Be Damaging
After the heavy rains within the winter of 2023 and 2024, I additionally didn’t wish to take care of any potential leaks or downed bushes within the yard for yet another yr. My downhill neighbor had requested me years in the past to chop down a tree on the hill that might fall into their yard. So I employed tree trimmers and spent about $600 to high the tree and lighten the load as neighbor.
As well as, I had already hung out fixing some west dealing with windowsill leaks from the surface, which was disclosed. I didn’t wish to take care of doubtlessly fixing these leaks once more after which probably dealing with roof points too.
So after a yr of renting the place, my tenants determined they needed to maneuver out. I felt like this was future telling me to promote.
2. Overleveraged And Outdoors My Threat Tolerance
I’ve been a San Francisco landlord since 2005. Throughout this time, I’ve skilled loads of complications. Because of this, I made a decision the utmost variety of rental properties I might comfortably handle myself was three within the metropolis.
I didn’t wish to rent a property supervisor as a result of I would not have a day job and I do know plenty of handymen from all my remodeling projects. I can keep properties myself with out paying a property supervisor a month’s value of hire hire as a price.
Nevertheless, I made a decision to swing for the fences in late 2023 and bought a dream property on a big lot with a view of the Golden Gate Bridge. It had initially been in the marketplace in 2022, and I desperately needed to purchase it. However I didn’t manage to pay for on the time, so after a protracted interval of consideration, I let it go.
Then the itemizing agent contacted me once more the subsequent summer season and mentioned they might strive once more at a cheaper price. I used to be intrigued as a result of my shares had rebounded, and so had my money place because of continued financial savings.
In the end, I purchased this property and rented out my outdated home. However the issue was now I used to be managing 4 rental properties within the metropolis, which was one rental property above my consolation zone.
So I used to be basically rolling the cube that nothing unhealthy would occur for at the very least one yr.
The Southern California Fires Have been A Catalyst To Promote
When the horrible fires in Southern California ripped via Pacific Palisades and destroyed a number of neighborhoods in a single day in January 2025, I made a decision I didn’t wish to take a look at destiny any longer. These multimillion greenback properties simply disappeared in a single day.
Studies additionally mentioned State Farm had backed out of many owners insurance coverage insurance policies months earlier. So conceivably, some owners misplaced thousands and thousands and didn’t have insurance coverage to rebuild.
The fires jogged my memory of 2008 and 2009, after I misplaced ~40 % of my web value that took 10 years to construct. In the meantime, some colleagues misplaced every part as a result of they used margin and had poor asset allocation and threat administration.
As a father to a 5 yr outdated and 7 yr outdated on the time, I used to be busier than ever. Desirous to spend extra time taking good care of my son is the primary purpose I sold my other primary residence in 2017 that changed into a rental for 3 years prior.
Couple that with the launch of Millionaire Milestones in Might 2025, and I merely needed to scale back threat publicity and focus extra on my craft.
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3. Completely happy To Pay Down Debt
The best strategy to pay down mortgage debt is to promote a house with a mortgage, not pay down bits and items of principal each time you’ve gotten additional money stream. Though the rate of interest was solely 2.5 %, the mortgage quantity was nonetheless about $1.4 million. The 7/1 ARM was additionally expiring in 2027, so at the very least I bought 5 years of an ultra-low charge.
The rental revenue of $9,000 was good, however after paying the mortgage and property taxes, it bought whittled all the way down to about $3,500 a month. At the very least by paying the mortgage, I used to be additionally paying down about $2,500 a month in principal.
However the $3,500 a month in money stream, or roughly $6,000 a month in web value development, was not definitely worth the threat of proudly owning the property or the ache of sustaining it.
The older I get, the extra I wish to pay down debt and decrease volatility. The triple benefit to paying off a mortgage early with assured returns, elevated money stream, and better braveness are fantastic.

4. Would Solely Promote If I Hit My Aspirational Goal Worth
Given I used to be bullish on the San Francisco housing market, I set a sensible however aspirational gross sales worth for my dwelling. I instructed my agent that if we didn’t hit that worth, I’d not promote the house. Expectations had been set.
That is how I helped guarantee I’d be glad with the sale and scale back my possibilities of vendor’s regret.
In the end, I bought a preemptive all cash offer with a ten day shut. The worth exceeded my aspirational gross sales worth by $18,000 after a pair rounds of counteroffers. So I took it.
I hoped to get a loopy worth that was $100,000 larger than my aspirational worth, however one other bidder was nowhere to be discovered. This was regardless of pinging the High Brokers Community listing a number of occasions over two weeks.
5. Had A Clear Plan For Reinvesting The Residence Sale Proceeds
After simplifying life with one much less mortgage and one much less monetary account to take care of, I got here up with a framework for how to reinvest the proceeds. My plan was to try to make a ten% return.
As a result of I used to be bullish on know-how and 4 % plus yielding Treasury bonds, I made a decision these had been the 2 areas I’d put money into over the subsequent six months. I initially allotted about 70 % of the house sale proceeds to the S&P 500 and particular person tech names, largely Google and Apple. Then I purchased particular person Treasury payments and Treasury bonds yielding between 4 % and 5 %.
I did not time the investments accurately as a result of I began in March 2025, a couple of month earlier than Liberation Day, when the markets tanked by as much as 20 %. Please be careful buying the dip too often and too quickly as we head into one other correction. However I did maintain investing via that interval, and the markets finally recovered to the place they’re as we speak.
As well as, in the course of the summer season, I made a decision to take a position $191,000 of money and maturing Treasury payments into Fundrise’s venture product, which ended up rising by 43.5% for the yr. I had a realization that if I used to be prepared to take a position $250,000 in every kid’s 529 plan, then I ought to have the arrogance to take a position the same quantity within the very know-how that will make life harder for my kids.
Thus far, the house sale proceeds have exceeded my 10% goal return. Nevertheless, with no correct asset allocation, I might simply hand over quite a bit, if not all, of the positive aspects within the coming yr.
6. Tax Free Exclusion Quantity Was There To Take
By renting out the property for just one yr and dwelling in it for 4 of the previous 5 years, I used to be in a position to take full benefit of the $500,000 tax-free capital gains exclusion for married {couples}.
If I had discovered one other tenant in 2025, there was doubtless a 75% likelihood they might keep longer than one yr, particularly in the event that they had been a household. The longer I rented out the property, the better the chance of falling outdoors the “two out of the final 5 years” ownership-and-use take a look at required to qualify for the complete exclusion.
As well as, any non-qualified use (intervals when the property is rented after 2008 and never used as a major residence) would start to scale back the eligible tax-free exclusion on a prorated basis as soon as the property now not glad the two-out-of-five-year rule.
7. Nonetheless Have Publicity To San Francisco Actual Property
Lastly, I instructed myself that even when west side home prices continued to understand after promoting, I nonetheless owned properties within the space that may proceed to understand as nicely. I simply would not make as a lot from my actual property holdings.
If this had been my solely rental property, I’d not have bought.
You Can not Get The Timing Proper Each Time
On reflection, I want my tenants would have given their discover on the finish of 2025 as an alternative of on the finish of 2024. Another yr of property appreciation of 5% – 10% would have been good. It was an important dwelling for a household of 4 or 5 making the everyday twin revenue tech family revenue after 10-15 years of expertise.
It was priced slightly above the frenzy zone, which offered comparatively good worth. However I felt that in time, the frenzy zone would broaden to incorporate this property as nicely.
However I additionally neglect how way more stress I’d have had sustaining this property, particularly if it had a leak, a tree fell on it, or a tenant began a fireplace. Actually, I drove by the property in the future and noticed roofers changing a portion of the roof. So perhaps one thing occurred. I’m not positive.
At present, my asset allocation is nearer to my desired 35 % in public shares, 40 % in bodily actual property, and the remainder in venture capital, bonds, money, and personal firm fairness. Because of this, I really feel extra at peace that it doesn’t matter what occurs, every part will likely be manageable and fixable.
It additionally feels nice to not should pay over $30,000 a yr in property taxes for this one dwelling alone. I want there was much less corruption and extra effectivity within the San Francisco authorities. Fortunately, circumstances appear to be enhancing with our new mayor.

Extraordinarily Grateful For The Property
This was an exquisite transformed home that took nice care of us for 3 and a half years in the course of the coronary heart of the pandemic. It gave us extra space once we wanted it most. Our daughter was born eight months earlier than we moved in, and our dwelling on the time was going via a closely delayed downstairs transform.
I will likely be eternally grateful for its service. Come to consider it, I’d have been tremendous promoting the property for a similar worth I bought it for, which might have resulted in a couple of 5 % loss in spite of everything charges, switch taxes, and fixes. The home saved us throughout one of the making an attempt occasions, particularly with a 3 yr outdated and a new child.
So as an alternative of viewing the home sale purely as an funding that might have made us much more cash, I now view it as a stable life-style funding throughout a tricky time. It simply occurred to have additionally made us some cash.

Extra Passive Investments Over Time
There was over three years of underbuilding or no constructing in lots of elements of the nation. Provide will begin getting absorbed, and there must be rental stress throughout the nation going ahead. I’m already seeing 10 % hire will increase right here in San Francisco.
The older I get, the extra I wish to simplify life. I’m glad to reinvest my rental property proceeds into one hundred pc passive investments like shares, bonds, and private commercial real estate. My children are nearly midway out of the home, and I don’t wish to spend any extra time than vital managing leases.
Readers, have you ever gone via an expertise the place you bought a property and the market stored going up, up, and up? Did you consider costs would proceed to rise after promoting? How did you deal with the scenario and nonetheless profit?
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