CEO’s ‘Powerful’ Business Change Leads to 8-Figure Revenue

“It is at all times been my dream to be a CEO of a trend model,” Ginny Seymour, CEO of latest girls’s trend model Aligne, tells Entrepreneur.

^{Picture Credit score: Courtesy of Aligne. CEO Ginny Seymour.}

A fashion industry veteran who began her profession as a up to date purchaser at Saks Fifth Avenue, Seymour had a possibility to understand that goal with Aligne, initially based by Dalbir Bains as a wholesale girls’s trend model in London in 2020.

Seymour envisioned a brand new period for Aligne — the model may fill a white area she noticed in trendy girls’s clothes: the necessity for design-led, wearable items at an accessible value level, delivered with an omnichannel method.

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Seymour got down to make it occur, basically “refounding” the corporate. She joined the enterprise as managing director in 2022, relaunched Aligne underneath her imaginative and prescient in 2023 and was formally named CEO in 2024.

^{Picture Credit score: Courtesy of Aligne}

“I felt companions [had to be] an enormous a part of the story.”

Throughout her first a number of years as CEO, Seymour centered on Aligne’s community building on-line and “design handwriting,” then branched out from a direct-to-consumer technique to an omnichannel method with U.S. retail companions.

Actually, regardless of being a London-founded model, Aligne sees a bigger a part of its enterprise unfolding within the U.S., Seymour says.

The CEO even just lately relocated from London to New York to help the U.S. workplace and staff because the model continues its enlargement.

“ We’re nonetheless primarily based within the UK, so I journey forwards and backwards,” Seymour says. “London to me is our artistic hub; it is a part of our DNA being a British model. That is tremendous vital to me and one thing we do not wish to lose. So we’re very a lot creatively pushed out of London, however commercially pushed out of the U.S.”

^{Picture Credit score: Courtesy of Aligne}

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As a nonetheless comparatively younger British model, Aligne positive aspects validation with a U.S. viewers by retailers which have loyal customer bases.

“In  the UK, it is simpler to be direct-to-consumer solely as a result of the UK is far smaller and extra attainable,” Seymour says. “However within the U.S., to resonate as the subsequent up to date model that individuals needs to be , I felt companions [had to be] an enormous a part of the story.”

Aligne just lately launched with Nordstrom, a retailer Seymour says she’d at all times hoped to accomplice with sooner or later, after the corporate direct-messaged her to specific its curiosity within the model. Aligne can be obtainable at Anthropologie.

^{Picture Credit score: Courtesy of Aligne}

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“There’s much less visibility [into] the analytics and who your buyer is. You must actually hear.”

Regardless of the long-term purpose to increase in retail, Seymour first prioritized understanding Aligne as a model and its relationship to customers earlier than tackling these partnerships, appreciating how vital that technique is for sustainable success.

Whether or not you are refounding a enterprise that already exists or starting one from scratch, figuring out who your buyer is — and rapidly — will make or break its progress.  ”And that is simpler mentioned than achieved,” the CEO notes. “There are such a lot of elements. With each iOS replace, there’s much less visibility [into] the analytics and who your buyer is. You must actually listen.”

Aligne’s goal clients are “assured, working” girls, and acknowledging what these shoppers wished in a clothes line helped information the model’s design shift and the path of its assortment, Seymour says.

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Dialing into that buyer base is paying off. Aligne ended its fiscal yr in July 2025 with 56% year-over-year revenue growth and income approaching eight figures.

Most of Aligne’s items are priced between $100 and $300. Though Seymour acknowledges why some manufacturers evolve into the “premium up to date” area amid rising prices and tariff challenges, she says the corporate is dedicated to its accessible value level.

^{Picture Credit score: Courtesy of Aligne}

“I rapidly needed to study the place I did not wish to lean and the way to ensure to get the help.”

Being a CEO is rather a lot tougher than Seymour thought it will be when she was 20 years outdated, she admits. However she appreciates how the job has allowed her to attract on her expertise as a purchaser, which demanded a “stability of artwork and science” very like the chief function does.

“[There might be a] week that I am so creative and designing the idea and the road, and there is different days the place I am undoubtedly leaning into the science,” Seymour says. “However I rapidly needed to study the place I did not wish to lean and the way to ensure to get the help in these areas as a result of a CEO wears so many hats.”

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One of many greatest classes Seymour’s discovered throughout her tenure as CEO up to now is the worth in listening to her instincts — even when it is tough. Over the primary couple of months of the corporate’s refounding, Seymour generally hesitated to say what she wished, then did not get the outcomes that she desired.

“Three months in, I had this second the place I introduced the staff collectively and was a lot clearer about what I wished,” Seymour says. “That introduced them extra on the journey with me, and it solidified us as a staff and our values. When you have an thought and also you’re building your own business, trusting your intestine and never being scared to say it’s highly effective.”