How significantly are you taking your 2026 rebrand? Do you could have your 365 buttons prepared?
If this implies nothing to you, you possible spent the vacation interval because the Lord meant—offline. Let me catch you up.
It began with a TikTok posted in December, all about rebranding for 2026. Within the feedback part, folks shared their very own methods and self-improvement ideas for the upcoming 12 months. One remark, nevertheless, stood out from the remainder.
“I’m getting 365 buttons, one for every day, as a result of I need to do extra stuff and I’m afraid of time, so I need to be extra aware of it,” a consumer referred to as Tamara wrote.
To which one other consumer innocently requested: “What’s 365 buttons?”
Tamara went on to clarify: “One for daily.” To which another person replied: “Sure, queen, however wdym [what do you mean] buttons? Prefer to put on?”
Tamara then clarified: “Simply to must see how fast days move and to remind myself that point passes, and I simply have enjoyable, and to do a variety of stuff.”
Nonetheless confused? You’re not alone. “What are you doing with the buttons daily is what they’re asking,” one consumer commented. “Are you placing them in a jar, are you sporting them??”
To this, Tamara responded: “Hey, so it really solely has to make sense to me for me to do it, and I don’t really feel like explaining it to anybody else.”
What may need remained a casual interplay as an alternative blew up in a single day with folks posting hundreds of videos in reference to the remark trade.
Some have made their best attempts to clarify Tamara’s logic (to my understanding, a kind of sand timer, however in button type). Others have taken Tamara’s recommendation and began their very own 365 button craft tasks—from making their own brass buttons to upcycling clothing.
“Kinda upset it’s already the third button. However I don’t have to clarify that to anybody,” one creator posted on January 3. “Solely simply now came upon about 365 buttons, so now I gotta wait til subsequent 12 months,” one other lamented.
Largely, folks have taken Tamara’s phrases as a mantra or inspirational quote—full with brat-esque graphics—to dwell by in 2026.
In a lot the identical manner that Kylie Jenner prophetically proclaimed 2016 because the “12 months of realizing stuff” a decade in the past, we will add to that axiom in 2026: “It really solely has to make sense to me for me to do it, and I don’t really feel like explaining it to anybody else.”

