Madison Beer is a singer-songwriter who makes use of her platform to sing about psychological well being, self-empowerment, and relationships. She first gained consideration as a teen when pop star Justin Bieber shared a hyperlink to her cowl of “At Final” on Twitter. Not solely did this result in a recording contract, however her rise in recognition has additionally led to a number of model offers. Most lately, she partnered with Frito-Lay, a subsidiary of PepsiCo, to be able to create her personal snack: Taste Swap Lays Candy Southern Warmth Barbecue on Cheetos Crunchy.
Inside The Historical past Of Madison Beer’s Taste Swap Cheetos Taste
Madison Beer collaborated with Cheetos on their “Taste Swap” collaboration, which launched on March 1, 2026. The launch has been a very long time coming, because the “Make You Mine” singer has been teasing the collaboration for months.
On December 18, 2025, Madison Beer posted an Instagram Story video teasing an upcoming collaboration with Cheetos.
On January 21, 2026, the official Cheetos accounts posted about the collaboration on X, with a launch date of February 16, 2026.
On February 16, 2026, Madison posted an Instagram video of herself discovering her snack baggage in shops. “Discovered my taste swap baggage with @cheetos,” she wrote within the caption. “In shops nationwide, March 1! For a restricted time!!”
A fan account additionally posted the video, displaying that one among her baggage was out there on the market on Amazon for $12.99, though smaller baggage can be found in some grocery shops for a less expensive value.
Warning: Incorporates Milk
Though merchandise like Kourtney Kardashian’s Khloud popcorn elevate the snacking expertise by providing far more protein than you’d usually get in a handful of popcorn, the Madison Beer x Cheetos collaboration has the identical snacking profile that you simply’d discover on just about any bag of chips.
One serving is alleged to include 160 energy, 10 grams of whole fats, 16 grams of carbohydrates, and only one gram of protein. The primary ingredient is enriched corn meal, and it accommodates sugar and vegetable oil. It’s also mentioned to include cream, skim milk, and whey, so this isn’t a product for anybody who’s vegan, lactose illiberal, or avoiding dairy.
What Do Followers Have To Say About The New Taste?
General, reactions on X, the social media platform previously referred to as Twitter, are fairly constructive. “Superb taste, however throws me off onerous cuz the Cheetos are orange however no cheese taste. Ty Madison Beer,” one person tweeted.
Justin Herbert’s lady, Madison Beer, did her huge one with this creation. Taste swap. No matter it’s, it’s ADDICTIVE. So good. 10/10. And dipped in a lil bitter cream… even higher. That’s all,” one other fan posted.
One other person shared, “Madison Beer’s barbecue Cheetos are good lol they kinda style just like the chili cheese Fritos.” Different followers praised them as “spectacular” and “scrumptious.”
For those who’re the type of one that wants the factor they’re consuming to seem like what it tastes like, then you definately may not take pleasure in these. For those who’re the type of one that reaches for Cheetos searching for the cheese, then these undoubtedly received’t curb that craving.
My Verdict: Are They Price The Hype?
They do have a little bit of a candy barbecue taste, however there was no warmth. No spice. For those who put these out in a bowl at a celebration, I doubt anybody would complain, however when you’re searching for warmth, you received’t discover it. Likewise, when you had been hoping for a minimum of some cheese along with your Cheetos, you’re not going to seek out that, both.
For those who’re curious, wait till the small snack-size baggage are on sale at your grocery retailer earlier than choosing one up. They’re undoubtedly not definitely worth the $12.99 price ticket on Amazon, except you’re an enormous Madison Beer fan and simply need the bag as a collector’s merchandise.
Madison Beer Isn’t The Solely One With A Taste Swap
In February 2026, Marketing Dive reported that PepsiCo was trying to “reimagine” how chips are made with a Gen Z viewers in thoughts. The primary creator-led product line didn’t simply embrace a Taste Swap from Madison Beer, however iShowSpeed and Dude Good as properly.
Whereas Madison Beer made waves with Lay’s Candy Southern Warmth Barbecue on Cheetos Crunchy, streamer iShowSpeed launched Ruffles Cheddar & Bitter Cream on Doritos, and sports-comedy group Dude Good added a singular taste spin by placing Doritos Cool Ranch on Ruffles.
“Taste Swap is a marketing campaign filled with ‘firsts.’ The primary time we’ve remixed these iconic flavors onto surprising chips. The primary time we teamed up with a few of in the present day’s greatest tastemakers to assist us launch and put their very own spin on PepsiCo’s legendary manufacturers,” mentioned Chris Bellinger, chief artistic officer at PepsiCo Meals U.S., in a press release. “The primary time we’ve executed a very social-first marketing campaign to debut an iconic taste drop.”
Followers are trying ahead to seeing what different artists, influencers, and flavors may seem in a future drop!
