Is LinkedIn the brand new TikTok?
Quick-form video is now the fastest-growing class on LinkedIn, rising at twice the speed of different put up codecs on the platform. In accordance with LinkedIn, whole video viewership surged 36% within the first quarter of 2025.
Now, LinkedIn is doubling down on video with new options to spice up discovery and engagement. The complete-screen vertical video expertise, first launched on cell, is now coming to desktop. Customers can faucet a video, swipe via extra, and discover a brand new video tab for TikTok-like scrolling.
Movies are additionally getting front-and-center placement on the platform. Now, whenever you search a subject, related movies will seem in a swipeable carousel. A much bigger comply with button within the full-screen participant makes it simpler to maintain up with creators, and viewers can take a look at a fast profile snapshot and different movies with out leaving the participant.
For customers trying to capitalise on the video push, LinkedIn has additionally launched nano-learning courses on subjects together with video hooks, editing, repurposing content material, and LinkedIn Live.
“Throughout LinkedIn, we’re seeing our members have widespread success with regards to posting short-form video,” Laura Laurenzetti, govt editor of LinkedIn Information tells Quick Firm. “From small enterprise homeowners to CEOs to Gen Z creators and extra, video on LinkedIn is the brand new frontier for skilled success—which is why we’re excited to be rolling out a set of recent instruments that make the video creation and viewing experiences on LinkedIn even stronger.”
Whereas LinkedIn won’t be the primary place individuals go to doomscroll, it’s shortly turning into a strong instrument for creators, entrepreneurs, and companies. Since March 2024, LinkedIn has been pushing arduous to draw video creators, launching a TikTok-style vertical feed crammed with profession recommendation, trade information, and different content material. The transfer appears to be paying off with video uploads leaping 34% year-over-year in This fall 2024, in keeping with LinkedIn.
LinkedIn creators are additionally seeing the outcomes. High executives are leaping in, with CEO video posts rising 23% prior to now 12 months. Deeptech VC Alex Leigh not too long ago reported two million impressions every week after simply three months posting constantly 3 times a day on LinkedIn. Final month, content material creator Piper Phillips noticed 13.8 million views on a video made on her telephone in 10 minutes. “I missed the chance to be an early adopter of TikTok and Reels,” she wrote in a put up. “I do ~not~ intend on making the identical mistake for LinkedIn video.”
