When New York-based Autumn Myers, 31, was interviewing for her present digital marketing job, she pushed again the interview date so it didn’t fall throughout Mercury retrograde. “These jobs have all the time ended up in additional grief for me,” she tells Quick Firm.
Myers additionally appears to be like up her colleagues’ zodiac indicators to information her interactions with them. For instance: Individuals born underneath hearth indicators usually thrive in management roles, however they will battle with impulsiveness. Earth indicators are typically extra reliable, however they are often risk-averse.
“It’s very Scorpio of me to be that calculated,” she admits. “But it surely’s wanted typically.”
Myers isn’t alone. In line with a 2024 Harris Poll of greater than 2,000 U.S. adults, some 70% say they both “considerably” or “strongly” imagine in astrology, with 69% of millennials turning to it for consolation and confidence throughout difficult moments.
It’s additionally a large world enterprise. In line with trade experiences, the astrology trade will prime $22 billion by 2031.
Whether or not it’s Dior’s zodiac-themed line, astrology influencers posting movies to huge audiences on TikTok, or audio streamers like Spotify curating playlists based on your zodiac sign, the millennia-old perception system has continued to turn out to be increasingly mainstream over the previous few years, particularly amongst millennials and Gen Zers.
The Co-Star app, which makes use of AI to mix NASA information with the predictions {of professional} astrologers, has over 30 million world customers. There are work-focused astrology instruments, too, like Bizmos, a “mission administration software with the flexibility to forecast the optimum month, week, or day for finishing sure duties and reaching objectives.” And greater than 6 million videos may be discovered underneath TikTok’s astrology hashtag.
“It’s form of laborious to disregard astrology when everybody’s speaking about it,” Myers says.
In instances of financial uncertainty, political turmoil, and a tumultuous job market—layoffs hit record highs last year—it’s no shock that persons are searching for consolation and recommendation from farther afield.
And since we’re speaking about issues that contain light-years . . . maybe the farthest afield.
Customized goal-setting
In line with a 2025 survey of two,000 Gen Zers by writing platform EduBirdie, 27% of Gen Z males and 16% of Gen Z ladies say they let the universe choose their career path. However people have been consulting the heavens lengthy earlier than immediately’s zoomers at work.
The apply of astrology originated in historical Mesopotamia within the second millennium B.C. A broadly accepted topic taught at universities in the course of the Center Ages, astrology was intently intertwined with sciences like astronomy, drugs, and philosophy. That each one stopped across the 1700s during the Scientific Revolution, and regardless of a resurgence in the course of the New Age motion within the Nineteen Seventies, many dismiss astrology as magical considering or frivolous woo-woo.
At its core, astrology holds that celestial occasions within the cosmos mirror what occurs on Earth. Some imagine that the precise transits of planets and positioning of stars straight affect our lives; others merely use astrology as an invite to identify archetypal patterns of their lives, after which apply these classes in productive methods. For instance, in want of inspiration? See the place Aquarius exhibits up in your delivery chart—the signal most related to innovation. That’s the world of life the place you possibly can naturally suppose exterior the field, astrology holds.
Model strategist Giselle La Pompe-Moore, 36, checks what astrological season we’re in each month to information her work and the way she interacts with clients. Throughout Sagittarius season (November 22 to December 21), she’ll give attention to broader methods and bigger frameworks to do along with her enterprise, since Sagittarius is dominated by Jupiter, the planet tied to growth and progress.
Or she’ll seek the advice of her delivery chart for hints about her persona and life themes. On the time of her delivery, a number of planets have been in Capricorn’s area of the sky; since Capricorn’s archetype is about construction and self-discipline, she takes this as a information on the optimum approach she ought to method her long-term objectives.
“I feel enterprise recommendation usually sticks to the enterprise as this entity. It form of forgets that the enterprise is run by an individual,” La Pompe-Moore says. “Astrology actually speaks to that.”
A approach to work that feels “extra pure”
Many proponents will say that astrology is most helpful as a religious framework, not a crystal ball that predicts the longer term. They are saying that astrology helps us to navigate emotional challenges and relationships, and to seek out higher stability in our lives.
Jessica Maniatis, 44, consults the celebrities in her work as a coach to founders of small to scaling companies. She creates experiences that embody shoppers’ delivery charts, and likewise brings in different self-discovery instruments, like the Enneagram, which makes an attempt to stipulate folks’s core fears and protection mechanisms.
“The primary half of the report is a breakdown of their charts, and the second half—and this can be a 100-plus-page report—is absolutely how all of them overlay,” Maniatis explains. From there, she provides shoppers insights into the very best methods to method points, from decision-making to self-regulation.
“What I’ve seen with my shoppers is that none of this data is essentially new—they’re seeing themselves mirrored again to them,” she says. “It nearly offers them permission to method life and work in a approach that feels rather more pure to them.”
For the company lawyer who posts anonymously on TikTok under the handle @astrologybro, astrology didn’t inform him to enter legislation. “However it will possibly enable you to perceive your individuality and your strengths and weaknesses,” he says, which “can provide you a richer area of reflection.”
He explains that astrology’s use lies in prompting oneself to ask sure questions—in his case: “What would I love to do, and the way does being a lawyer contribute or not contribute to that?”
Rachel Ruth Tate, a full-time consulting astrologer, additionally finds astrology a impartial, shorthand language for patterns or conduct which will in any other case be trickier to establish and articulate by yourself. For instance, for those who’re a hotheaded, blunt communicator, an astrologer may invite you to see the place Mars (the planet of drive and anger) exhibits up in your chart. From there, you possibly can spend time introspecting how that fiery power exhibits up in your conduct and life—in good methods and dangerous.
Those that get it, get it: “Me saying that you’ve a moon in Capricorn is less complicated than me telling you you’ll usually work your self right into a nook since you’re a workaholic,” Tate tells Quick Firm.
Using a “versatile language” for selections
For nonbelievers, astrology is written off as a pseudoscience or typically an outright moneymaking rip-off. However as a substitute of debating whether or not or not it’s “actual,” it’s maybe extra helpful to think about what its widespread enchantment says about trendy life, says Shiri Noy, affiliate professor of sociology at Denison College in Ohio.
Noy was a coauthor on a study about astrology’s contemporary uses, which was revealed final yr in Social Currents, the official peer-reviewed journal of the Southern Sociological Society. “Astrology’s reputation displays a broader second of social, financial, and political uncertainty,” Noy tells Quick Firm.
These days, “conventional sources of authority—faith, establishments, experience—really feel much less steady or much less trusted,” she says. Analysis has proven that persons are extra prone to be drawn to divinatory practices in instances of uncertainty—one thing there’s no brief order of in 2026.
“For a lot of customers, astrology isn’t about believing the celebrities management their destiny,” Noy says. “As an alternative, it operates as a versatile language for eager about identification, relationships, timing, and selections—just like persona exams or therapeutic frameworks.”
Astrological charts are sometimes open to interpretation, and are extremely individualized. As any astrologer will let you know, no two Geminis or Leos are the identical. “Individuals are obsessive about being one signal or one other, as a result of it’s straightforward to connect an identification to that,” says Scarlett Woodford, 37, founding father of a PR agency for manufacturers who want to be guided by divine or cosmic timing. For instance, Leos are sometimes stereotyped as relishing within the highlight—however relying on what else is in your chart, you won’t immediately relate to being the focal point and discover that your Leo power exhibits up in much less apparent methods.
“It’s positively value seeing the larger image,” Woodford says.
Discovering the proper job
“I feel millennials as a technology [are] extra open to searching for alternative routes of understanding their place within the universe,” says Chris Brennan, skilled astrologer and host of The Astrology Podcast, which has greater than 250,000 subscribers on YouTube. He says they’re additionally extra prone to “benefit from any out there instruments which may assist them to navigate the world throughout these more and more unsure instances.”
In a time of shifting office norms—the place distant work and portfolio careers are more and more frequent, and the normal profession ladder shakier than ever—employees have by no means had extra company over how they select to work. For some, particularly youthful people like Gen Zers and millennials, consulting the celebrities is a part of that path.
Content creator Amelie Polk says, “To search out your optimum profession, you’ll wish to look into your entire chart: primarily the Midheaven, North Node, Saturn signal, and second home.”
That may sound like a overseas language to laypeople. However astrology followers say utilizing the bevy of on-line astrology instruments and apps on the market to dive into your delivery chart, and spot patterns or invite self-questioning, may set off sure intuitive “aha” moments. As an example, relying on which planets have been by which location on the time of your delivery, that would assist decide whether or not you’d profit from a nurturing, slower-paced work setting or a sooner, extra aggressive one.
“This profession is gonna be good for you. This profession received’t give you the results you want,” Polk says. “This can burn you out. This received’t.”
Don’t simply take an astrologer’s phrase for it: Well-known businesspeople and politicians have been rumored to credit score astrology with a few of their success. As J.P. Morgan famously did—or didn’t—say: “Millionaires don’t use astrology. Billionaires do.” Or as one former aide informed The New York Occasions, look to President Ronald Reagan reportedly timing the announcement of his reelection campaign after consulting astrological indicators.
For Myers, she’s additionally used astrology to information her decision-making at work. After paying nearer consideration to her delivery chart, she made the choice to step down from her position as director at her firm to be a senior strategist. “I spotted I don’t wish to be climbing the company ladder,” she says.
Understanding astrological patterns has, in some ways, regulated Myers’ nervous system at work, too: “New York is an intense metropolis, and promoting may be an intense subject,” she says. However, she provides, astrology supplies perspective.
“Astrology has truly made me really feel extra like—it’s not that deep.”
