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    Home»Business»Netflix says it’s not buying Warner Bros. after all: ‘No longer financially attractive’
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    Netflix says it’s not buying Warner Bros. after all: ‘No longer financially attractive’

    The Daily FuseBy The Daily FuseFebruary 27, 2026No Comments4 Mins Read
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    Netflix says it’s not buying Warner Bros. after all: ‘No longer financially attractive’
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    Netflix is declining to boost its supply to purchase Warner Bros. Discovery’s studio and streaming enterprise, in a shocking transfer that successfully places Paramount ready to take over its storied Hollywood rival.

    On Thursday, after Warner’s board introduced that Skydance-owned Paramount’s supply was superior to the settlement it had beforehand struck with Netflix, the streaming big stated the brand new value it must pay to amass Warner would make the deal “not financially enticing.”

    “We imagine we might have been sturdy stewards of Warner Bros.′ iconic manufacturers,” Netflix’s co-CEOs Ted Sarandos and Greg Peters stated in a joint assertion. “However this transaction was at all times a ‘good to have’ on the proper value, not a ‘should have’ at any value.”

    Sarandos and Peters additionally thanked Warner management. Warner had repeatedly backed the deal it struck with Netflix since December—and even when asserting that Paramount’s newest supply was superior earlier Thursday, the corporate stated its board stood by its earlier suggestion in favor of Netflix.

    Paramount and Warner didn’t instantly reply to requests for remark about Netflix’s option to stroll away. Thursday’s information arrived after Paramount upped its rival bid for the entire company to $31 per share, along with different revisions.

    A Warner Bros. Discovery buyout would reshape Hollywood and the broader media panorama. And in contrast to Netflix—which solely wished to purchase Warner’s studio and streaming enterprise for $27.75 per share—Paramount needs the whole firm. Which means HBO Max, cult-favorite titles like Harry Potter, and even CNN may quickly discover themselves below a brand new roof.

    Paramount’s CBS has seen vital editorial shifts, notably with the installation of Free Press founder Bari Weiss at CBS Information, below new Skydance possession. And if Paramount’s acquisition of Warner is profitable, critics warn of comparable adjustments at CNN.

    A Paramount-Warner combo would additionally mix two of Hollywood’s 5 legacy studios that stay at the moment, along with their theatrical channels. Past Harry Potter, Warner films like Superman, Barbie, and One Battle After One other—in addition to hit TV sequence like The White Lotus and Succession—would be part of Paramount’s content material library.

    Paramount’s titles embrace Prime Gun, Titanic, and The Godfather. And past CBS, it owns networks like MTV and Nickelodeon, in addition to the Paramount+ streaming service.

    Executives at Paramount have argued that merging might be good for shoppers and the broader business. However lawmakers and leisure commerce teams have sounded the alarm—warning {that a} Warner takeover would solely additional consolidate energy in an business already run by only a few main gamers. Critics say that might end in job losses, much less range in filmmaking, and probably extra complications for shoppers who’re going through rising prices of streaming subscriptions as is.

    Mixed, that raises large antitrust concerns. The U.S. Division of Justice has already initiated critiques, and different international locations are anticipated to take action, too.

    Netflix, Warner, and Paramount have spent the final couple of months in a heated, public back-and-forth over whose deal has a greater regulatory path—and provides extra worth for Warner shareholders. Thursday’s announcement arrived shortly after Paramount upped the ante on its supply.

    Past growing its proposed buy value for Warner, the corporate additionally agreed to a regulatory termination price of $7 billion. And Paramount pledged to maneuver up a previously promised “ticking fee.” The corporate initially stated it could pay 25 cents per share for each quarter the deal drags on previous the tip of the yr. Now it’s agreed to pay that quantity if the deal doesn’t undergo by the tip of September, Warner stated.

    However Paramount is taking up billions of {dollars} in debt to finance its supply. And David Ellison’s father, Oracle founder Larry Ellison, is heavily backing the bid for his son’s firm. International sovereign wealth funds have additionally offered fairness for the supply, drawing scrutiny.

    The Ellisons even have a detailed relationship with President Donald Trump—bringing extra politics into query. Trump beforehand made unprecedented suggestions about his involvement in seeing a deal by, earlier than strolling again these statements and maintaining that regulatory approval might be as much as the Justice Division.

    The push to amass Warner additionally arrives mere months after Skydance closed its personal buyout of Paramount—in a contentious merger approved just weeks after the corporate agreed to pay the president $16 million to settle a lawsuit over enhancing at CBS’s 60 Minutes program. Nonetheless, Trump has continued to publicly lash out at Paramount and 60 Minutes since.

    —By Wyatte Grantham-Philips, AP Enterprise Author




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