SMALL DOMESTIC MARKET
Contained in the brewery, manufacturing traces are busier than they’ve been in a long time.
Employees are getting ready batches of native beer destined not for the small home market of non-Muslims and foreigners – the one teams legally allowed to buy alcohol in Pakistan – but in addition for purchasers overseas.
The export approval marks a historic milestone for the brewery, permitting it to ship alcoholic drinks to pick worldwide markets outdoors the 57-member Organisation of Islamic Cooperation.
The corporate established in 1860 has used the previous couple of months to check the waters, and is now hoping overseas orders start to stack up.
Isphanyar Bhandara, chief govt of Murree Brewery, mentioned: “Now we have already executed experimental exports to Japan, to the UK and to Portugal, and naturally plenty of curiosity has been generated and we’re in contact with plenty of international locations.”
Bhandara is the third technology of his household to run this enterprise, which was arrange by the British within the nineteenth century.
Through the years, as laws tightened and home demand remained restricted, the corporate pivoted towards non-alcoholic and halal-certified drinks for Pakistan’s mass market, whereas sustaining a small, licensed alcoholic line.
