The vacation season is right here, and with it, a gift for followers of finish of yr information and advertising and marketing: Spotify Wrapped is right here! And Puerto Rican famous person Dangerous Bunny has been named its most-played artiste for a fourth time, dethroning Taylor Swift.
On Wednesday (Dec 3), the streaming large unveiled its annual overview of particular person listening developments in addition to developments from around the globe. Customers can now entry their high artistes, songs, genres, albums and podcasts, in addition to uncover which artistes had the largest yr on the platform.
Here is what it’s essential to know.
CHART-TOPPING PERFORMERS CONTINUE TO DOMINATE
The reggaetón-and-then-some artiste was 2025’s most-streamed artiste globally, having earned greater than 19.8 billion streams. He’s adopted by Swift, The Weeknd, Drake and Billie Eilish, in that order.
For the final two years, Swift has commanded the highest spot, globally – claiming it in 2023 and holding it for 2024 – having dethroned Dangerous Bunny. He held the coveted title for 3 years in a row starting in 2020. Now, he is again on high.
Within the US, the most-streamed artiste checklist seems to be considerably comparable: There, Swift leads, adopted by Drake, Morgan Wallen and Kendrick Lamar. Dangerous Bunny is within the fifth spot.
Essentially the most-streamed album globally was, in fact, Dangerous Bunny’s Debí Tirar Más Fotos adopted by the KPop Demon Hunters soundtrack and three releases from 2024: Billie Eilish’s Hit Me Laborious And Mushy, SZA’s SOS Deluxe: LANA and Sabrina Carpenter’s Quick n’ Candy, in that order.
Within the US, it differs barely. Essentially the most-streamed album is Wallen’s I am The Downside, adopted by SZA, Dangerous Bunny, the KPop Demon Hunters soundtrack and Lamar’s GNX.
Globally, the most-streamed music title goes to Bruno Mars and Girl Gaga’s collaboration, Die With A Smile, which has racked up over 1.7 billion streams. Then it is Eilish’s Birds Of A Feather, Mars’ and Rosé ‘s Apt, Alex Warren’s Strange and Dangerous Bunny’s DtMF.
Lamar and SZA’s Luther was the most-streamed music within the US, adopted by Die With A Smile, Strange, Birds Of A Feather and in fifth, Lamar and Lefty Gunplay’s TV Off.
WHAT’S NEW WITH SPOTIFY WRAPPED THIS YEAR?
Like yearly, there are a number of new options. These embrace the introduction of “High Albums”, a fan leaderboard to indicate customers the place they stack up in an artiste’s streams, a “Listening Age” function that compares a consumer’s streaming habits to these of their age vary and far more.
There may be additionally one thing known as “Wrapped Occasion”, an interactive function which permits customers to match their Wrapped with different Spotify customers.
These additions differ from final yr, when some Spotify customers complained on social media that Wrapped, which undergoes design adjustments yearly, was minimalist in 2024. They mentioned it lacked earlier options like “High Cities”, “Audio Auras” and “High Genres”. The latter has been reinstated for 2025.
Different revisited options in 2025 embrace “High Songs”, which now will permit customers to see what number of occasions they streamed their high 100 tracks and a “High Track Quiz”.
SPOTIFY WRAPPED IN A STREAMING ECONOMY
The most important artistes, globally, proceed to earn high spots on Spotify Wrapped. And that ought to come as no shock – they’re featured prominently throughout the streaming service, together with on its extremely influential playlists, along with boasting loyal, devoted fanbases. For unbiased artistes who might seem on a person listener’s Wrapped, accessing a high spot on the worldwide checklist would require billions of streams.
Streaming accounts for a lot of the cash generated by the music business – 84 per cent in the US, in accordance with the Recording Trade Affiliation of America.
Spotify is the biggest platform of all – making up roughly 31 per cent of the overall market share – with a reported 713 million customers and 281 million subscribers in additional than 180 markets. That is up from 626 million customers and 246 million subscribers from this time final yr, respectively.
