Is the way forward for work flexible? In response to a survey by Future Discussion board reported by the Economic Policy Institute, 80% of information employees need flexibility in the place they work, and 94% of them need schedule flexibility.
Individuals’ want for management over the place and the way they work coincides with the rise of the gig financial system, permitting an growing variety of folks entry to freelance or part-time jobs — typically within the type of a side hustle, which about one-third of U.S. adults have.
Even industries which were round for hundreds of years are embracing — and benefiting from — the U.S. workforce’s new regular. Advertising, which traces modern roots back to the Industrial Revolution starting within the late 18th century, is one in every of them.
We Are Rosie, an organization providing strategic consulting and expertise options for advertising and marketing groups, manufacturers and companies, compiled a report to discover how freelancing impacts the business as we speak.
The outcomes are clear: Whether or not you are a 9-5 marketer within the pivot to full-time freelance work or trying to find a advertising and marketing side hustle to complement your major revenue, it is a profitable time to get began.
Associated: How Side Hustles Are Redefining Careers and Shaping the Future of Work
The typical marketing finances was slashed by 15% relative to income in 2024, which signifies that employers within the advertising and marketing house may want alternate options to conventional employment in the event that they wish to obtain a greater return on funding (ROI), in response to the report.
Over the previous three years, roughly three-quarters (74%) of selling groups have elevated their use of freelance expertise, and in 2025, 57% of these employers count on their use of freelance talent to extend, per the information.
An uptick in efficiency is the highest cause enterprise leaders cite for hiring freelance professionals (81%); extra advantages famous embody extra talent units on the crew (67%), non permanent help to cowl a rise in workload (63%) and that it is cheaper than hiring full- or part-time workers, amongst others, the report said.
The shift is not only a constructive one for advertising and marketing leaders, although. Staff who apply their abilities to freelance alternatives, whether or not versatile full-time gigs or supplementary side hustles, can achieve extra flexibility of their schedules and management over their incomes.
Sixty-six % of freelancers count on to nonetheless be freelancing in three years, and 68% of them are prone to advocate freelancing to a buddy, the survey discovered. Along with flexibility, freelancers respect independence (42%), the power to earn the next revenue (33%) and the chance to work on a wide range of initiatives (30%).
Associated: Scaling Up Your Freelancing Career to a Small Business
“Freelancing has given me the house and autonomy to determine what I wish to do subsequent,” Rosie group member Dwayna Haley mentioned within the report. “I get to proceed working, making use of and studying towards this self-discipline, however the degree of flexibility that I obtain permits me to form my life and days in order that I can actually take the time to be considerate about what I am doing.”
