Not way back, I sat throughout from a senior chief who proudly described the tradition of transparency he believed he had constructed. “My door is at all times open,” he stated. “I inform my crew I would like the reality, even when it’s onerous.”
Later that afternoon, I spoke with one in every of his direct reviews. She paused after I requested her what it was wish to work for him.
“He says he desires the reality,” she stated quietly, “however the second we problem him or convey up a priority, he will get defensive or shuts the dialog down. So we’ve all simply stopped making an attempt. He’s not a nasty man. He’s higher than numerous bosses round right here. However he doesn’t need the reality the way in which he claims to.”
She wasn’t indignant. Worse, she was resigned to the truth that’s simply who he was. And he or she wasn’t alone. The crew had discovered that what their chief stated and what he truly did didn’t match. His “open door” had grow to be symbolic of a broader disconnect—and belief was eroding quick.
The chief didn’t see the hole. He genuinely believed he was making a protected area. However his conduct advised one other story.
And that’s the factor about say–do gaps: we’re typically the final to know we have now them.
What do you do when your phrases and actions don’t match?
Most leaders don’t get up within the morning meaning to be dishonest. However each time we make a promise we don’t maintain, fudge a quantity to hit a goal, or keep silent in a second that calls for braveness, we open what I name a say–do hole—the area between what we are saying we worth and what we truly do.
It could really feel small within the second. Innocent, even. However these gaps come at a steep price.
In my 15-year longitudinal study analyzing over 3,200 interviews throughout greater than 200 organizations, my crew and I found that when staff understand misalignment between their leaders’ phrases and actions, they’re thrice extra prone to lie, cheat, and behave unfairly. That’s greater than a tradition drawback. That’s a management selection drawback.
And most of the time, it’s an unconscious one.
Why Leaders Rationalize Their Gaps
Say–do gaps don’t often come from malice. They arrive from stress. From the concern of trying weak. From not eager to disappoint or disrupt. When leaders discover themselves beneath fireplace—tight deadlines, investor calls for, inner battle, stress at dwelling—they attain for rationalizations:
- “I’ll course-correct later.”
- “This isn’t the hill to die on.”
- “Nobody will actually discover.”
The issue is, they do discover. Workers discover the whole lot. The skipped apology. The inflated projection. The efficiency requirements you maintain others to—however not your self. They discover once you declare a brand new set of values in a city corridor, then proceed rewarding the identical previous behaviors.
And slowly, silently, belief begins to erode.
The Hidden Value of Misalignment
We have a tendency to think about dishonesty as dramatic: embezzlement, fraud, mendacity, or corruption. However in most organizations, dishonesty takes a quieter, extra insidious kind; folks withholding concepts, exaggerating outcomes, throwing one another beneath the bus, or just saying “sure” after they imply “no.”
Our analysis confirmed that environments the place identification—objective, values, and tradition—is misaligned are almost thrice extra prone to foster this sort of conduct. Over time, these gaps corrode collaboration, innovation, braveness, and worker voice. Individuals grow to be transactional. Cynical. They disengage not as a result of they don’t care, however as a result of they not belief that honesty is protected or value it.
In brief: say–do gaps price greater than you suppose. They price your folks’s perception in you. Your say-do gaps enhance the chances of these round you by an element of 3x that they are going to be a part of you in legitimizing their very own gaps.
Why It’s So Laborious to See Our Personal Gaps
The human mind is wired for self-protection. When our actions fall wanting our espoused values, we tell ourselves a more flattering story to protect our identification. We grow to be the hero of our narrative. The stress was not possible. The funds left no selection. The timing wasn’t proper.
However with a view to be trustworthy with others, we have now to be trustworthy with ourselves. If we are able to’t see our personal dissonance, we are able to’t shut the hole.
As one govt confessed to me after a disastrous acquisition: “All of us knew it might fail, however we saved our mouths shut. Deal fever took over. We overlooked who we have been—and couldn’t admit it.” The outcome? A $3.5 billion mistake, shattered careers, and damaged belief.
How you can Begin Closing the Gaps
In the event you’re severe about rebuilding belief and changing into the chief folks need to comply with, listed below are 4 sensible methods to start:
1. Title Your Gaps, Out Loud
Ask your self: The place am I most tempted to say one factor and do one other? The place have I rationalized a disconnect between my values and conduct? Then share that reflection together with your crew. Vulnerability creates readability. And readability is what folks crave.
2. Make Your Values Observable
Don’t let objective statements stay in frames on partitions. Embed them into how choices get made, who will get promoted, what will get rewarded, and the way battle is dealt with. When your actions mirror your values with out you having to say a phrase, alignment turns into contagious.
3. Invite Fact Tellers
Each chief wants somebody who isn’t impressed by their title—somebody with permission to problem and level out blind spots. Create that area. Ask your crew commonly, “The place do you see misalignment in me?” and thank them after they reply truthfully.
4. Search for the Sample
Your say–do gaps aren’t random. They’ve a sample. Look again over your calendar from the previous two weeks. The place did your actions bely your acknowledged values? Be brutally trustworthy. Then ask: what triggered the hole? What did you achieve by not performing in alignment—consolation, management, approval? These decisions serve a objective. They make you are feeling protected. However till you identify the sample and uncover its origin story, you’ll maintain repeating it. Reflection is step one towards restore.
Closing your say–do gaps isn’t about perfection. It’s about taking accountability for the moments the place your humanity falls wanting your beliefs. All of us have them. Your individuals are questioning if you recognize yours.
Essentially the most trustworthy leaders I’ve labored with aren’t flawless. They’re simply relentlessly dedicated to shrinking the hole between who they are saying they’re and the way they present up—particularly when it’s onerous.
And in doing so, they earn one thing much more helpful than compliance. They earn belief. And when you’ve earned belief, efficiency, loyalty, braveness, and innovation comply with.
So, in the event you’re severe about management that evokes—not simply instructs or directs—begin right here: say what you imply. Do what you say. And maintain closing the hole.

