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    Home»Business»This ultra-minimalist phone wants to end the ‘you are the product’ era
    Business

    This ultra-minimalist phone wants to end the ‘you are the product’ era

    The Daily FuseBy The Daily FuseJanuary 7, 2026No Comments6 Mins Read
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    This ultra-minimalist phone wants to end the ‘you are the product’ era
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    The Swiss firm Punkt has launched its newest handset, the MC03, a cellphone that merges minimalist {hardware} design with an identical UX expertise that guarantees complete privateness safety towards grasping firms who need to track you and own your data for his or her own benefit. This factor obtained me at “DeGoogled From the Core,” which is likely one of the telephone’s declared core promoting factors.

    Based on founder Petter Neby, “Punkt is about utilizing expertise to assist us undertake clever habits for much less distracted lives.” In 2015, Punkt launched its first telephone, the MP01, as a safe system that supported solely textual content and calls. No apps. No monitoring. Punkt later launched the MP02—a fair easier telephone that had a small display screen and bodily buttons—and the MC02, a safe telephone with fundamental encrypted apps like e-mail and calendar.

    The brand new MC03 acknowledges that whereas folks may recognize this obsession with monastic simplicity, safety, and privateness, there’s clearly a necessity for some further options once in a while, like ordering meals, getting a cab experience, or losing time on Instagram.

    [Photo: Punkt]

    Dr. Jekyll and Mr. Hyde

    The Punkt MC03 UX design divides your telephone expertise into two environments: One is a distraction-free, absolutely protected non-public surroundings known as the Vault; the opposite is named the Wild Internet, and it’s the place all of the Android apps you need to set up stay.

    The Vault is the telephone’s principal display screen. Right here you’ll discover the core built-in apps and providers, all designed with security and privateness from the bottom up, with encryption, no third-party monitoring, no knowledge profiling in anyway. Stuff like mail, messaging, calendar, contacts, or your file cloud stay right here. They’re featured on a white-on-black house display screen in Helvetica sort that’s meant to recall the enduring design aesthetic of Dieter Rams for Braun (an affect that permeates all of Punkt’s products).

    The Wild Internet incorporates a absolutely customizable “exterior” display screen, the place you’ll discover your commonplace rows of icons (white over black sq. buttons) over a white background. It’s clearly distinct from the Vault so it adjustments your mindset: Safety is just not assured right here, though every app lives in a privateness bubble.

    Based on the corporate, the telephone runs every app in its personal walled playground, with no entry to different knowledge or {hardware} on the system. Punkt says this ensures your knowledge privateness and limits third-party monitoring from app to app (though for those who use the identical Gmail credentials to log into every app, Google will be capable of observe you on the server aspect).

    Ending “you’re the product”

    The key sauce behind this telephone is AphyOS, a customized working system that severs the umbilical twine that sometimes tethers Android telephones to Mountain View’s data-harvesting servers. Whereas a typical Android system “calls house” to Google each 4.5 minutes to report your location and habits, AphyOS makes use of “hardened code.”

    This OS core has been bolstered to dam assaults and shut safety loopholes—assisted by what the corporate calls a “bank-grade ‘Safe Component’ chip” that retains your knowledge on the system. It cuts out the bloatware and hidden background providers that drain your telephone’s battery and your privateness, providing you with what Neby calls “a contemporary, premium system with out the necessity to compromise.”

    All of this digital sovereignty comes with a price ticket, however that’s precisely the purpose that Punkt is attempting to make: Do you need to pay along with your non-public life or do you need to pay to maintain your life non-public? The MC03 features a 12-month subscription to AphyOS, after which you’ll have to pay roughly $10 per thirty days to keep up it.

    By paying for the working system, you change into the shopper relatively than the merchandise offered to advertisers. As Andy Yen, founding father of accomplice firm Proton, places it: “Individuals deserve alternative. Alternative over the telephone they use, the software program they depend on, and who they share their knowledge with.”

    The month-to-month subscription worth is to not use the telephone however to pay for the providers. The subscription bundles 5 GB of cloud storage, e-mail, messaging, and calendar right into a single safe bundle. However the true energy comes from its integration with Proton. The telephone comes with Proton Mail, Drive, Calendar, VPN, Pockets, and Go, successfully changing the complete Google Workspace with an encrypted different.​

    For messaging, Punkt has preinstalled the cross-platform encrypted consumer Threema straight into the MC03’s Vault, guaranteeing your chats have “rigorous knowledge safety and rock-solid safety” proper out of the field, the corporate claims. It additionally features a VPN known as Digital Nomad, which protects your connection on sketchy public Wi-Fi networks. Not like commonplace VPN apps, this one is built-in straight into the working system for higher efficiency and requires no further setup or third-party subscription.​

    Lastly, the telephone forces you to confront the price of your digital life with the Knowledge and Carbon Ledger. Punkt says this dashboard doesn’t simply allow you to handle app privateness permissions in actual time; it truly tracks the power consumption and carbon footprint of each app you utilize, pushing you to make smarter, extra sustainable selections about how you utilize your system. The ledger additionally offers you “full clear management over app knowledge circulate,” permitting you to see and prohibit app-specific privateness permissions.

    [Photo: Punkt]

    Good {hardware} too

    The item itself is a strong piece of business artwork designed in Switzerland and manufactured in Germany. Stable, matte gunmetal end. Easy. Nothing added for impact. Only a metal-and-glass slab with a 6.67-inch OLED display screen with the standard high-end 120Hz refresh charge commonplace. 

    Among the best options, nevertheless, is its detachable 5,200mAh battery, which, oh boy—in an period the place telephones are sealed shut like tombs, permitting customers to swap their very own energy supply is a radical act of repairability that extends the system’s life indefinitely. I missed this from the outdated ’90s sweet telephones, and now I need it.

    The MC03 doesn’t skimp on the fashionable specs required for the Wild Internet. It sports activities a 64-megapixel principal digital camera that the corporate claims can seize sharp photographs in low gentle, backed by an ultrawide lens for landscapes and a macro lens for close-ups. Like most telephones, it’s water and mud resistant, and helps wi-fi charging. Priced at $699, it’s delivery in Europe later this month and hitting North America within the spring.



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