It’s simple: Digital platforms are highly effective instruments for affect and podcasting developments have emerged as a masterclass in constructing impactful management profiles. I’ve been producing podcasts for executives for greater than 15 years; I’ve seen firsthand how they’ve helped enhance belief, deepen engagement, and achieve enterprise goals.
Don’t simply take it from me: Global podcast listening continues to extend, whereas belief in conventional media has been decreasing. In accordance with Deloitte’s 2023 Digital Media Tendencies report, 75% of American listeners say they belief the hosts they hearken to and research from Acast exhibits podcasters are essentially the most trusted media personalities.
There are three predominant parts to constructing this type of belief, which rising leaders and established executives can implement.
COMMUNICATE AUTHENTICALLY
In podcasting, hosts who converse naturally and select to not take away all of their flubs, create robust bonds with audiences. The trade is seeing an increase in recognition of lengthy format chat exhibits like Call Her Daddy which garners hundreds of thousands of listens every episode. These exhibits function minimal enhancing and hosts talking casually, leaning on their real sense of curiosity slightly than sticking to a rigorously scripted record of questions.
Podcasting finest practices have even distanced themselves from the formalities of radio, the place a giant booming voice—faceless and anonymous—would introduce the host of the present. Most podcast hosts now self-introduce for a extra personable and genuine method.
Within the office, authenticity is the new leadership currency. With the rise of AI brokers, leaders should embrace their humanity now greater than ever. Gone are the times of getting C-suite executives construct belief with their workers and stakeholders by slickly produced movies that includes them studying from a script. Leaders have to really feel snug talking off the cuff, admitting to errors, and having their true selves be on show.
BE CONSISTENT
Essentially the most profitable podcasts are ones that launch episodes on a constant foundation, which permits them to construct momentum and combine into individuals’s routines. Listeners are identified for associating weekly commitments with listening—like on their Wednesday drive into the workplace, or throughout their Sunday evening meal prep. In flip, it means listeners can really feel comforted in understanding when and the place to entry the present.
As a pacesetter, exhibiting up constantly is vital to constructing belief. Whether or not it’s with inner audiences at a standing assembly or externally on social media. When you have hassle making it to a weekly huddle with the remainder of your workforce, as an alternative of usually delegating a stand-in, lower the frequency so you possibly can present up extra typically. Leverage inner chat platforms for written or voice-recorded updates in-between. Give them the arrogance to know the best way to entry you.
STAY TRUE TO YOUR WORD
If a podcast title guarantees to ship three stunning info that may assist you to stay longer, that episode higher ship. Chart-topping exhibits like The Diary of a CEO and The Mel Robbins Podcast typically use these sorts of titles however extra importantly, they stay as much as them. Riling up an viewers with a clickbait title after which disappointing them with a lackluster episode is short-sighted: it results in fast analytical wins, however erodes longterm belief.
It’s not stunning that integrity is considered one of the essential factors of transformational leadership. Oftentimes leaders are pressured to prioritize asks and duties, which suggests others get tabled and generally forgotten. Make an effort to comply with up on objects that you just say will probably be addressed the following week or the following quarter. When you’re not severe about following up, don’t decide to doing so. You want to have the ability to ship on what you promise.
