Opinions expressed by Entrepreneur contributors are their very own.
Late-stage personal corporations as soon as flew below the radar. In the present day, they’re on the middle of investor consideration. As corporations keep personal longer — typically reaching $1 billion to $10 billion valuations earlier than ever touching public markets — the alternatives in pre-IPO investing have turn into not solely extra seen but in addition extra accessible.
But, with extra entry comes extra noise. And for buyers coming into throughout these closing phases, whether or not via secondaries or direct late-stage offers, the chance is not nearly valuation. It is about readability.
As a result of within the pre-IPO world, not each high-growth firm is prepared for what’s subsequent.
Having reviewed a whole lot of late-stage alternatives and labored with operators behind the scenes, I’ve realized that filtering these corporations requires a unique type of sample recognition. One rooted in maturity, not momentum. One is predicated on construction, not tales. This is what that playbook seems to be like when achieved proper.
Associated: Investor Shares 5 Key Strategies For a Successful Startup IPO
Filter for progress that truly leads someplace
On the pre-IPO stage, progress alone is not spectacular — it is anticipated. What issues is the standard of that progress.
As a substitute of top-line income alone, give attention to margin well being, buyer growth and consistency. In accordance with Bessemer Venture Partners, top-performing SaaS corporations making ready for IPO usually report internet income retention above 130% and gross margins exceeding 70%. These metrics present clients aren’t solely staying — they’re spending extra.
Declining customer acquisition costs and growing payback effectivity are additionally vital indicators. If an organization remains to be over-relying on paid advertising to generate pipeline, it could not have the type of sturdy progress wanted to thrive post-IPO.
Lastly, exit-ready corporations often reveal repeatable, forecastable progress — one thing that turns into seen in clear financials, audited statements and constant reporting throughout investor updates.
Do not ignore what’s hiding beneath the cap desk
I’ve seen corporations with flashy progress metrics — $100 million in ARR, a stacked investor roster and even buzz round an imminent IPO. However while you peel again the layers, what you generally discover is an organization that is operating sizzling however not essentially operating nicely.
Late-stage doesn’t suggest low threat. In reality, the chance simply modifications form. One of many largest issues I search for is not within the income line or the shopper logos — it is within the folks operating the enterprise. I as soon as walked away from a deal as a result of the corporate had gone via two CFOs in lower than a yr, and the third was already “interim.” Which may not present up as a bullet level in a pitch deck, however it instructed me the whole lot I wanted to know.
When management cannot stick, it isn’t only a turnover downside; it is often a management downside. It means somebody, typically the founder, is operating the present in a manner that makes it onerous for anybody else to do their job. You do not lose a number of senior execs that near an IPO until there’s pressure, disorganization or worse.
At that stage, the job is not about imaginative and prescient anymore. It is about execution. If the crew is not aligned internally, you’ll be able to wager they don’t seem to be prepared for the type of scrutiny that comes with going public.
Folks love stability sheets and progress charts at this stage, however truthfully? That is not the place the chance hides. The true threat is within the stuff that does not present up in a deck.
Cap tables are the identical. I’ve seen offers crumble when it turned out the construction was a large number — layers of most popular shares, backdoor secondaries, phantom fairness. Founders and early insiders already had their payout locked in, whereas new buyers had been unknowingly final in line. Nevertheless it was all buried. You’d by no means know until you requested the uncomfortable questions.
That is why diligence issues — actual diligence, not simply flipping via an information room. Ask the place the our bodies are buried. If the solutions include too many footnotes or “we’ll circle again,” take a beat. You may nonetheless do the deal, however not less than you may stroll in along with your eyes open.
Associated: How to Get Your Business IPO Ready
Actual IPO readiness is about working like they already are public
The perfect late-stage corporations do not simply speak about going public; they function like they already are.
A robust indicator of IPO readiness is a finance crew with precise public firm expertise. In its 2023 IPO Readiness Report, EY discovered that almost 80% of profitable tech IPOs had CFOs or finance leads with earlier exit expertise. These leaders convey important rigor to budgeting, compliance, forecasting and inside controls.
Different indicators of readiness embody audit-compliant financials, constant board reporting, cross-functional alignment on KPIs and clear, investor-friendly communication. If an organization nonetheless must “get its books so as” earlier than going public, it possible is not prepared but.
Additionally, take note of optionality. Whereas IPO could be the said path, good buyers perceive that strategic M&A or structured secondaries can supply equal — or quicker — liquidity. Ask questions on what Plan B seems to be like and whether or not the board helps a couple of exit technique.
Use your personal thesis to resolve if there’s nonetheless an upside
It is simple to get enthusiastic about massive names, particularly once they’re just one or two steps away from going public. However valuation entry factors matter simply as a lot as fundamentals.
Ask your self: Does this firm nonetheless have room to compound worth? Have public markets already priced on this story based mostly on comps? And the way sturdy is the corporate’s differentiation as soon as public-market scrutiny kicks in?
In accordance with Crunchbase data, over 50 late-stage unicorns delayed IPOs or raised down rounds in 2022 and 2023 because of shifting macro circumstances — not poor companies however poor timing. That is why your thesis — concerning the market, the mannequin, and the exit window — needs to be clear earlier than you commit capital.
Good buyers do not simply filter corporations. They filter entry factors, timing and construction as a result of all three have an effect on outcomes.
Pre-IPO investing presents highly effective alternatives, however provided that what to search for.
Associated: Key Companies to Go Public in 2025 As Investor Appetite Rises
Late-stage corporations can develop quick, burn massive and seize headlines. However the ones that actually scale — and reward buyers — are these with construction beneath the story. They’ve constructed strong financials, ready for scrutiny and aligned their groups for an actual exit.
Earlier than you wire capital, ask your self: Is that this firm actually constructed to go public? Or is it simply speaking like one?
Filtering for the best reply is what separates disciplined buyers from hopeful ones.