Opinions expressed by Entrepreneur contributors are their very own.
Key Takeaways
- Paper has had a decade-long head begin because the “sustainable” different, and but the worldwide packaging waste drawback is way from solved.
- For entrepreneurs making packaging selections, this reframe adjustments the sport. The chance just isn’t to find a barely much less dangerous disposable. It’s in designing supplies and programs the place disposability itself turns into pointless.
Not many individuals spend their idle hours studying analysis findings about trash management. I do. What occurs to a cloth on the finish of its life is on the core of the work I do.
So think about the shock I felt once I discovered {that a} newspaper could possibly be buried in a landfill and nonetheless be completely legible greater than 40 years later.
We all know that is true due to William Rathje, an archaeologist on the College of Arizona who spent a long time doing one thing no person else wished to do. He dug up rubbish. His Tucson Rubbish Mission excavated 10+ American landfills between 1987 and the 2000s, pulling out layer after layer of buried waste. His crew recovered 2,425 newspapers, some from the Fifties, nonetheless readable. And paper was not some minor discovering. It was the one largest class of waste by quantity in each landfill they opened.
That reality stayed with me.
So when India banned recognized single-use plastic gadgets in July 2022 and tightened provider bag thickness guidelines to 120 microns by December that yr, paper luggage flooded each retail counter and e-commerce cargo within the nation. I assumed, like most individuals, that this was progress. Paper is pure. Paper is biodegradable. Paper is sustainable. Proper?
Then one thing very odd hit me.
I appeared on the numbers. The worldwide packaging business is valued at over $1.2 trillion. The paper packaging phase alone is value over $370 billion. Bioplastics packaging, the business I work in, accounts for roughly 1% of complete packaging supplies worldwide.
Paper has had a decade-long head begin because the “sustainable” different, and but the worldwide packaging waste drawback is way from solved. The oceans are filled with it. Landfills are overflowing. Your grandchildren will inherit dirtier water, dirtier air and dirtier soil due to selections being made proper now.
So I bought curious. If paper packaging has been positioned because the accountable selection for this lengthy, why has it not moved the needle? Is paper sustainable in the best way we now have been instructed, or is one thing else occurring completely?
What I discovered was unsettling. And I feel each entrepreneur making packaging selections deserves to see the identical information I did.
From forest to checkout counter: The environmental worth of 1 paper bag
Once we ask if paper is sustainable, we have to take a look at the complete manufacturing chain, not simply the completed product sitting on a shelf.
A paper bag passes via a number of phases earlier than it reaches your arms: forestry, pulping, chemical processing, bleaching, drying and changing. Every stage carries an environmental value. Let me stroll via the massive prices.
- Begin with vitality. Manufacturing a single paper bag requires roughly four times the energy of producing a comparable plastic bag.
- Then water. For context, United States pulp and paper mills use a median of 17,000 gallons of water per ton of paper produced. India’s Central Air pollution Management Board (CPCB) stories that wood-based Indian mills eat 40 to 60 kiloliters of freshwater per tonne. By one extensively cited business comparability, paper luggage use roughly 17 instances extra water per bag than plastic luggage.
- Then chemical compounds. The kraft pulping course of, which produces many of the world’s paper luggage, digests wooden utilizing sodium hydroxide and sodium sulfide. Even trendy bleaching strategies that keep away from elemental chlorine nonetheless discharge dioxins and adsorbable organic halides into waterways. A peer-reviewed research of Indian paper mills discovered effluent with chemical oxygen demand ranges of up to 19,100 milligrams per liter, properly above permissible limits.
In fact, each manufacturing course of has environmental prices. That’s not the issue in itself. The actual query is whether or not these upfront prices are offset by what occurs subsequent.
Paper is marketed as reusable and biodegradable. These claims are presupposed to justify the heavier manufacturing footprint. However the numbers I discovered subsequent made that trade-off very laborious to defend.
The 43-reuse drawback: What lifecycle analysis says about paper versus plastic
Two government-commissioned lifecycle assessments (LCAs), thought-about the gold customary in environmental accounting, have quantified precisely how paper luggage examine to plastic luggage throughout their whole existence.
- The UK Setting Company’s 2011 study examined grocery store provider luggage throughout 10 environmental influence classes. The consequence: a traditional high-density polyethylene (HDPE) plastic bag was discovered to have the bottom environmental influence in 9 of these 10 classes. For a paper bag to match a plastic bag on local weather influence alone, it needed to be reused a minimum of thrice.
Thrice sounds manageable. However then got here the Danish Environmental Safety Company (EPA) research in 2018.
- Performed by researchers on the Technical University of Denmark and revealed as Environmental Mission No. 1985, this LCA measured luggage throughout 16 indicators, together with acidification, water use, ozone depletion and ecotoxicity. Their discovering: An unbleached paper bag have to be reused 43 times to match a low-density polyethylene (LDPE) plastic bag throughout all environmental indicators.
Forty-three instances.
Now ask your self actually. What number of instances have you ever reused a paper bag? They lose structural integrity when moist. They tear below average weight. Most are used as soon as and go straight to the bin.
That’s the hole between the story we inform ourselves and what the information really says about whether or not paper is sustainable.
And this isn’t an remoted consequence.
A 2024 study revealed in Environmental Science and Know-how by researchers on the College of Sheffield, Cambridge and KTH Royal Institute of Know-how examined 16 plastic product purposes protecting roughly 90% of world plastic quantity.
In 15 of 16 purposes, plastic had decrease lifecycle greenhouse fuel (GHG) emissions than its options, together with paper.
So if the manufacturing footprint is heavier and the reuse math doesn’t add up, what concerning the end-of-life story? Is that this the place paper is meant to redeem itself? It doesn’t.
Your paper bag just isn’t composting — it’s producing a greenhouse fuel far worse than CO2
Most individuals assume paper luggage decompose shortly after disposal. Rathje’s landfill excavations proved in any other case. However the reason being not some quirk of paper chemistry. It’s how trendy landfills really work.
Sanitary landfills are engineered to be anaerobic. They’re sealed, compacted and stored dry. When there is no such thing as a oxygen, paper doesn’t compost. It simply sits. And when it does finally break down in these oxygen-starved situations, it doesn’t merely disappear. It generates methane, a GHG with roughly 28 times the warming potential of carbon dioxide (CO2) over a 100-year interval.
The dimensions of this issues. In line with the U.S. Environmental Protection Agency, municipal strong waste (MSW) landfills had been the third-largest supply of human-related methane emissions within the U.S., chargeable for 14.4% of the nation’s complete methane output in 2022. That equals the emissions from 24 million passenger autos pushed for a full yr.
A plastic bag sitting inert in a landfill just isn’t good. However a paper bag actively producing methane in that very same landfill is even worse.
What paper will get proper, and why it nonetheless falls quick as an answer
I wish to be honest right here as a result of the information just isn’t all one-sided.
- Paper does biodegrade in open, cardio environments the place plastic would persist for hundreds of years.
- In coastal areas with excessive waste leakage into oceans, paper causes far much less marine harm.
- India’s paper business sources roughly 70% to 75% of its raw material from recycled fiber, which dramatically reduces the virgin wooden and water footprint.
So the purpose just isn’t that paper is unhealthy. The purpose is that swapping one single-use materials for an additional single-use materials just isn’t an answer. It’s a sideways motion, dressed up as progress.
The query just isn’t paper or plastic. It’s why we nonetheless design for single use
The United Nations Setting Programme’s (UNEP) personal meta-analysis of lifecycle assessments reached a conclusion that belongs on the wall of each packaging startup: reuse, not materials substitution, is the one persistently efficient intervention.
The query just isn’t paper or plastic; it’s “why are we nonetheless designing for single use in any respect?”
For entrepreneurs constructing merchandise, provide chains or packaging programs, this reframe adjustments the sport. The chance just isn’t to find a barely much less dangerous disposable. It’s in designing supplies and programs the place disposability itself turns into pointless:
- Supplies derived from agricultural waste that meet actual composting requirements
- Closed-loop packaging that comes again after use
- Merchandise engineered for dozens of cycles, not one
The market is prepared. Consumers want sustainability. However they deserve options backed by lifecycle proof, not by advertising and marketing copy printed on a brown paper bag.
So the following time somebody arms you a paper bag and says “a minimum of it’s not plastic,” I’d encourage you to ask a tougher query. Not “what’s it manufactured from?” however “what number of instances will it’s used?”
That’s the query that separates sustainability theatre from precise progress. And for entrepreneurs, it’s the place the chance begins.
Key Takeaways
- Paper has had a decade-long head begin because the “sustainable” different, and but the worldwide packaging waste drawback is way from solved.
- For entrepreneurs making packaging selections, this reframe adjustments the sport. The chance just isn’t to find a barely much less dangerous disposable. It’s in designing supplies and programs the place disposability itself turns into pointless.
Not many individuals spend their idle hours studying analysis findings about trash management. I do. What occurs to a cloth on the finish of its life is on the core of the work I do.
So think about the shock I felt once I discovered {that a} newspaper could possibly be buried in a landfill and nonetheless be completely legible greater than 40 years later.
We all know that is true due to William Rathje, an archaeologist on the College of Arizona who spent a long time doing one thing no person else wished to do. He dug up rubbish. His Tucson Rubbish Mission excavated 10+ American landfills between 1987 and the 2000s, pulling out layer after layer of buried waste. His crew recovered 2,425 newspapers, some from the Fifties, nonetheless readable. And paper was not some minor discovering. It was the one largest class of waste by quantity in each landfill they opened.

