Many issues are thought-about distinctly millennial: a person bun, avocado toast, axe-throwing bars. Now you possibly can apparently add millennial burger joints to that checklist.
On February 11, TikToker fairylights2007 shared a clip utilizing Kyle Gordon’s “2011 Millennial” parody song, together with a caption that learn: “This track is so truffle fries overpriced burger brick partitions steel tin of ketchup.”
You recognize the sort. Because the video factors out, the burgers are usually overpriced—$19 to be precise—all the time with a brioche bun. Fries are further and are available served in a fryer basket with a particular “home sauce” (i.e., ketchup combined with mayo). Someplace within the restaurant, a chalkboard lists “native” IPA beers. The menu consists of sections like “handhelds” and “candy treats.” The decor? Uncovered piping, string lights, and Edison bulbs.
Commenters on the video had been fast to level out different telltale indicators of millennial burger joints. “A pbj burger on the menu,” one wrote. “Video games nobody has ever performed however each bar has,” recommended one other. Chances are high, you’ve frequented one in every of these locations at the very least as soon as—whether or not you needed to or not.
Gordon’s track has since turn into the soundtrack to various TikTok movies leaping on the pattern. “YES we’re a millennial burger joint; YES we overprice every little thing; YES our truffle fries are mediocre at greatest; YES we’re two guys with a loopy concept; NO we don’t supply snug seating; YES we serve water in mason jars,” one post learn. “It was about time all these burger locations with the identical aesthetic get referred to as out,” another creator added.
These burger joints turned well-liked within the mid-to-late 2010s, proper across the time millennials had been launching their first companies. However now they’ve turn into prime targets for the web technology, who like to poke enjoyable at millennials for every little thing from their “cringe” humor to their love of Harry Potter.
And but, for all of the mockery, these locations aren’t going wherever. The “millennial burger joint” might now be shorthand for a style-over-substance hipster eatery, however I, for one, can be having fun with my basket of mediocre truffle fries with garlic aioli. So sue me.
