Amazon’s head of gaming Jeff Gattis has advised the BBC he believes the rising value of tech means folks will flip to streaming video games on-line relatively than shopping for new consoles.
He stated the tech has developed rather a lot in recent times, making it extra viable than it was – however accepted some folks will nonetheless purchase their very own {hardware}.
Whereas cloud gaming has lengthy been billed as the way forward for video video games, earlier efforts have failed to achieve widespread adoption – leading to the high-profile closure of Google Stadia in 2023.
Many corporations already supply this as a part of their subscription providers, together with giants Sony and Microsoft, however folks proceed to favour putting in video games on their very own machines.
Gattis’ feedback come as Amazon has introduced it’s integrating its cloud gaming service Luna into the Prime Video app to take a seat alongside its reveals and movies.
Cloud gaming permits gamers to stream and play video games on-line from a distant server utilizing a telephone, pill or controller, relatively than downloading and working it on a PC or console at house.
Gattis argued there was nonetheless an enormous untapped viewers past conventional console homeowners which Amazon was making an attempt to succeed in.
“There are someplace between two-and-a-half and three billion individuals who play video games around the globe, however solely a fraction of these personal devoted gaming {hardware},” Gattis stated.
He stated streaming video games may assist individuals who don’t wish to spend a whole lot – and even hundreds – of kilos on a console or gaming PC.
“As {hardware} turns into costlier, and as streaming expertise continues to enhance, I feel you may naturally see extra folks asking whether or not they really need that devoted machine,” he stated.
Latest years have seen the worth of gaming {hardware} climb as the price of parts additionally rises, with Sony and Microsoft increasing the cost of their consoles and Valve pricing its new Steam Machine from £879.
