Seven years in the past, no person was speaking about popcorn buckets as a enterprise. Now AMC says they’ll usher in $100 million this 12 months alone, practically double what the theater chain made in 2023, the New York Times reports.
Restricted-edition, movie-themed buckets are the celebs right here, not the buttery popcorn. They will promote for as a lot as $70. Invoice Howard’s firm, Snap Inventive, made two of this summer time’s hottest popcorn buckets for Christopher Nolan’s “The Odyssey”: a $50 IMAX digital camera reproduction and a $70 Computer virus. IMAX CEO Wealthy Gelfond was skeptical at first. He ordered simply 2,500 items. They bought out nearly immediately, and a second batch of two,500 bought out in seven minutes.
Solely three firms dominate this area of interest: Snap, Golden Hyperlink (Disney’s companion) and Australia’s Zinc. Every licenses studio IP to make their buckets. Boffo gross sales aren’t assured, although. “Supergirl” and “Masters of the Universe” each flopped, and so did their buckets.
Seven years in the past, no person was speaking about popcorn buckets as a enterprise. Now AMC says they’ll usher in $100 million this 12 months alone, practically double what the theater chain made in 2023, the New York Times reports.
Restricted-edition, movie-themed buckets are the celebs right here, not the buttery popcorn. They will promote for as a lot as $70. Invoice Howard’s firm, Snap Inventive, made two of this summer time’s hottest popcorn buckets for Christopher Nolan’s “The Odyssey”: a $50 IMAX digital camera reproduction and a $70 Computer virus. IMAX CEO Wealthy Gelfond was skeptical at first. He ordered simply 2,500 items. They bought out nearly immediately, and a second batch of two,500 bought out in seven minutes.
Solely three firms dominate this area of interest: Snap, Golden Hyperlink (Disney’s companion) and Australia’s Zinc. Every licenses studio IP to make their buckets. Boffo gross sales aren’t assured, although. “Supergirl” and “Masters of the Universe” each flopped, and so did their buckets.
