Key Takeaways
- Apple is reportedly creating prototypes for a screenless well being and health tracker.
- The venture is a part of a broader effort to compete with wearable manufacturers like Whoop and Oura.
- Apple has reportedly been exploring the potential for a screenless wearable for a number of months.
The second-most-valuable company on this planet has been contemplating including new wearables to its lineup.
Apple is the undisputed chief of the worldwide smartwatch market; the Apple Watch holds a 20% to 23% share of worldwide shipments as of early 2026, in accordance with Counterpoint Research.
Apple shouldn’t be content material dominating that area. Bloomberg recently reported that the $4.98 trillion giant is exploring the screenless wearable market and is now within the course of of making prototypes of screenless units.
Citing “folks with information of the matter,” Bloomberg famous that the screenless wearable effort has the backing of prime executives, however Apple hasn’t made a remaining name about if it can develop a product.
The hassle remains to be in a preliminary section, internally referred to as a know-how investigation. If Apple decides to launch the system, it can possible make an look in 2028 on the earliest, per Bloomberg.
Apple’s early designs reportedly pair a slim cloth strap with a sensor-and-computing unit.
The brand new units would transcend the Apple Watch, which Apple refreshed earlier this month at its annual launch occasion. The new Apple Watch Series 12, priced at $399, has a brand new well being sensing system with redesigned sensors that present higher-frequency coronary heart price information. It tracks coronary heart price each 5 seconds, 60 instances greater than earlier fashions.
In contrast to the Apple Watch, the rumored screenless system would forgo a display altogether, focusing as an alternative on passive well being and health monitoring as an alternative of serving as a hub for apps and alerts.
Apple executive chairman Tim Cook and services chief Eddy Cue have an interest within the screenless wearable venture, per Bloomberg. Cue assumed accountability for Apple’s well being initiatives late final yr as a part of a broader reorganization, whereas Cook dinner stepped down as CEO earlier this month.
The competitors
Gross sales for screenless health trackers grew 88% between 2024 and 2025, in accordance with market analysis agency Circana. Good ring gross sales alone grew 195%.
Whoop is a subscription-based wrist wearable with no show. It collects well being information across the clock slightly than delivering notifications or telling the time. It tracks measures together with coronary heart price, sleep, bodily pressure, restoration, stress and coronary heart well being indicators, then turns that info into customized teaching by way of its app.
Prospects can not purchase a Whoop wearable by itself. As a substitute, they must decide to an ongoing subscription from $199 to $359 per yr that features the {hardware} free of charge.
Oura takes a unique kind. The Oura Ring is a light-weight sensible ring that tracks sleep, exercise, stress and different wellness indicators. The corporate says the system measures greater than 50 well being metrics and surfaces customized insights within the Oura app.
These units are in style inside Apple. Cue reportedly makes use of a Whoop band and Oura ring for well being monitoring.
Whoop raised $575 million in March, elevating its valuation to $10.1 billion. In the meantime, Oura, which was valued at $11 billion in late 2025, is now focusing on a valuation of $15.6 billion in its proposed U.S. IPO.
Key Takeaways
- Apple is reportedly creating prototypes for a screenless well being and health tracker.
- The venture is a part of a broader effort to compete with wearable manufacturers like Whoop and Oura.
- Apple has reportedly been exploring the potential for a screenless wearable for a number of months.
The second-most-valuable company on this planet has been contemplating including new wearables to its lineup.
Apple is the undisputed chief of the worldwide smartwatch market; the Apple Watch holds a 20% to 23% share of worldwide shipments as of early 2026, in accordance with Counterpoint Research.
Apple shouldn’t be content material dominating that area. Bloomberg recently reported that the $4.98 trillion giant is exploring the screenless wearable market and is now within the course of of making prototypes of screenless units.
