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    Home»Tech News»‘ASOS hacked’: App users receive notifications apparently sent by hackers
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    ‘ASOS hacked’: App users receive notifications apparently sent by hackers

    The Daily FuseBy The Daily FuseOctober 6, 2026No Comments2 Mins Read
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    Asos customers throughout the UK have been despatched pop-up messages from its app that seem to have been despatched by hackers making an attempt to extort the corporate.

    Dozens of individuals have informed the BBC about receiving an odd message from the clothes and wonder retailer’s app, showing on their cellphone screens.

    “Expensive ASOS DPO and IT, we have now totally compromised the Snowflake occasion. Interact with us, or we’ll leak it,” the message reads.

    Asos didn’t instantly reply to the BBC’s requests for remark.

    On social media, dozens of individuals have posted about receiving the message – confused as to what it means.

    Though the obvious extortion message has been issued on to clients, it’s addressed to Asos’ information safety officer (DPO) and IT crew.

    The message claims the unnamed hackers have “totally compromised the Snowflake occasion”.

    It refers back to the information storage firm Snowflake, whose common instruments have been utilized by dozens of companies for amassing, analysing and storing information.

    It isn’t identified if ASOS is a buyer of Snowflake or what information, if any, is saved with the service.

    However Snowflake has been the topic of many excessive profile information breaches lately and has been linked to incidents concentrating on companies together with Ticketmaster and Santander.

    It’s, nevertheless, uncommon that any potential information breach could be revealed fairly so publicly – and for purchasers to be told on this method.

    Most extortions and negotiations by cyber criminals are carried out in personal, with hackers hoping their discretion will lead to a quiet pay-off.

    “If confirmed, it is a deeply severe assault as a result of the hackers seem to have performed one thing significantly brazen: turned ASOS’s personal app into their ransom word,” says Charlotte Wilson, head of enterprise at cyber-security agency Verify Level.

    “Hundreds of thousands of individuals belief notifications from apps on their telephones as a result of they’re supposed to return instantly from the corporate.”



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