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    Home»Business»Companies Are Taking a Controversial Approach to Raises
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    Companies Are Taking a Controversial Approach to Raises

    The Daily FuseBy The Daily FuseAugust 10, 2026No Comments4 Mins Read
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    Key Takeaways

    • Peanut butter raises are small, across-the-board will increase that ignore particular person efficiency.
    • In accordance with a brand new Payscale report, 36% of U.S. employers used peanut butter raises this yr.
    • These flat raises run the chance of eroding morale and motivation, as excessive performers see little monetary recognition for outsized contributions.

    Top-performing employees are giving it their all and count on to be compensated higher than workers who aren’t driving outcomes. Now, a new Payscale report reveals that some employers are buying and selling merit-based pay bumps in favor of peanut butter raises, a controversial technique for growing pay that spreads raises evenly to all workers no matter how nicely they carry out. 

    The report discovered that 36% of U.S. employers gave out peanut butter raises this yr as corporations face financial uncertainty. Industries like government and education, and sectors with giant workforces and hourly buildings, had been extra more likely to distribute raises evenly amongst employees. 

    Peanut butter raises are sometimes insufficient to maintain prime expertise. In accordance with the Payscale report, one in 4 corporations disclosed that they had been losing talent this yr due to smaller-than-expected pay will increase. Some staffers are quitting and searching for different alternatives after receiving small raises that they imagine don’t align with their efforts. 

    “Peanut butter pay is usually framed because the fairest strategy as a result of everybody receives the identical enhance,” Ruth Thomas, chief compensation strategist at Payscale, not too long ago told Fortune. 

    Nevertheless, she famous that “workers don’t usually judge fairness by whether or not everybody acquired the identical.” As a substitute, they decide equity primarily based on if corporations reward them appropriately for his or her particular person contributions, she mentioned. 

    “Excessive performers need to know their extra effort mattered,” she added. 

    The downsides of peanut butter raises

    When employers begin to increase pay in a means that fails to replicate variations in influence, they’re sending the message that efficiency doesn’t matter. “That’s the place motivation begins to erode,” Thomas mentioned. 

    She argues that peanut butter raises demotivate staff who put within the further hours. Firms reward these staff the identical share as those that didn’t go the additional mile. 

    “Competitive, well-informed pay continues to be one of many strongest indicators that an employer values the contribution these workers make,” Thomas mentioned. 

    The professionals of peanut butter raises

    A separate Payscale report launched in February discovered that high-performing companies are particularly eager to undertake peanut butter raises. For instance, greater than half of corporations that mentioned they surpassed their income objectives final yr are utilizing or contemplating peanut butter raises this yr. 

    The report identified that performance-based pay raises are vulnerable to bias as a result of they depend on managers and efficiency scores, that are subjective.

    Peanut butter raises additionally match extra neatly into decrease budgets. In accordance with a 2025 report from main insurance coverage dealer Willis Towers Watson, about one-third of companies plan to lower their salary-increase budgets this yr in comparison with final yr. 

    Starbucks is one firm that not too long ago shifted to peanut butter raises. The espresso chain introduced a flat 2% raise for all salaried North American workers final yr. The transfer changed the normal mannequin wherein managers decided raises for his or her direct stories and utilized to Starbucks corporate employees, manufacturing staff and retail management. 

    Key Takeaways

    • Peanut butter raises are small, across-the-board will increase that ignore particular person efficiency.
    • In accordance with a brand new Payscale report, 36% of U.S. employers used peanut butter raises this yr.
    • These flat raises run the chance of eroding morale and motivation, as excessive performers see little monetary recognition for outsized contributions.

    Top-performing employees are giving it their all and count on to be compensated higher than workers who aren’t driving outcomes. Now, a new Payscale report reveals that some employers are buying and selling merit-based pay bumps in favor of peanut butter raises, a controversial technique for growing pay that spreads raises evenly to all workers no matter how nicely they carry out. 

    The report discovered that 36% of U.S. employers gave out peanut butter raises this yr as corporations face financial uncertainty. Industries like government and education, and sectors with giant workforces and hourly buildings, had been extra more likely to distribute raises evenly amongst employees. 

    Peanut butter raises are sometimes insufficient to maintain prime expertise. In accordance with the Payscale report, one in 4 corporations disclosed that they had been losing talent this yr due to smaller-than-expected pay will increase. Some staffers are quitting and searching for different alternatives after receiving small raises that they imagine don’t align with their efforts. 



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