The once-great Cracker Barrel has formally responded to the epic backlash of its CEO dumping the corporate’s iconic brand, and now, a rival chain is weighing in on the outrage.
As The Gateway Pundit reported, Cracker Barrel’s woke CEO Julie Felss Masino sparked a social media uproar after making an infuriating change to an iconic a part of the restaurant chain.
On Tuesday, the corporate introduced that it was changing its 47-year-old brand as a part of an tried $700 million rebrand. The outdated brand reveals the restaurant title subsequent to a person sitting on a chair and leaning on a barrel.
Now, the one factor left is the title. No extra man and barrel.
Social media’s response was brutal. Customers blasted the emblem as horrible and famous Masino’s woke previous.
Cracker Barrel, nonetheless, stays unmoved. A spokesperson told Fox Information in an announcement on Friday that the corporate is “more than happy” with not solely the emblem change but in addition different points of the reworking.
“Suggestions from each visitors and workforce members has been overwhelmingly optimistic and enthusiastic concerning the refreshed eating and purchasing expertise,” the assertion stated.
The corporate then attacked these criticizing the modifications, dismissing them as “a vocal minority.”
“All the parts of our remodels have been knowledgeable by direct enter from our visitors and workforce members alike. These modifications are for them,” the assertion continued. “There could also be a vocal minority who really feel in a different way.”
In the meantime, a restaurant chain rival competing for Cracker Barrel’s principally conservative buyer base had an ideal response to what Cracker Barrel going woke.
As Fox Information noted, Indianapolis-based burger chain Steak n’ Shake famous that solely catastrophe follows when an organization angers its most loyal followers and made its personal plea for Cracker Barrel followers to go to a restaurant that truly respects them.
“That is what occurs when you’ve a board that doesn’t respect their historic clients or their model,” the chain wrote on its official X account. “At Steak n Shake, we now have gone again to fundamentals. Our tallow fries are ready for you.”
“Oh yeah, you can too now pay with Bitcoin!”
That is what occurs when you’ve a board that doesn’t respect their historic clients or their model.
At Steak n Shake, we now have gone again to fundamentals. Our tallow fries are ready for you. Oh yeah, you can too now pay with Bitcoin! https://t.co/F5cBwUBVns
— Steak ‘n Shake (@SteaknShake) August 21, 2025
This assertion from Steak n’ Shake is exactly right, as different corporations like Bud Mild can attest. All of us bear in mind how Bud Mild gross sales plummeted after placing trans activist Dylan Mulvaney on its beer cans.
Now, it’s Cracker Barrel’s flip to get the Bud Mild therapy. Corporations like Steak n’ Shake are positive to learn because of this.
