Guy Fieri Turns Up The Heat With New Flavortown Sauces & Rubs

Guy Fieri, the “Mayor of Flavortown,” is taking his legendary flavors to new heights in 2025. 

Generally known as the “Boss of Sauce,” Fieri is increasing his Flavortown Sauces empire with the launch of eight new Flavortown Wing Sauces and 6 Flavortown Rubs and Seasonings. Recognized for his daring, mouthwatering creations, Fieri’s newest line guarantees to deliver much more warmth, sweetness, and tang to kitchens throughout America. 

Whether or not you are firing up the grill or tossing wings in sauce, Man Fieri’s new flavors assure each chew is filled with that signature Flavortown aptitude. Buckle up—your style buds are in for a wild journey! 

When on the lookout for meals inspiration, Fieri is on the prime of the record! The chef, restaurateur, New York Occasions Finest-Promoting writer, and Emmy Award-winning TV host is without doubt one of the most iconic and influential culinary figures on the earth.

Whereas there are many alternatives to take pleasure in a Fieri-inspired meal at one among his many eating places discovered all over the world, in addition to on Carnival Cruise ships, followers may create their very own kitchen masterpieces with Fieri’s signature flavors.

In early 2024, Fieri introduced his new line of sauces, seasonings, and rubs, and now in March 2025, he is expanded the favored line so as to add eight new sauces and 6 new rubs and seasonings.

Fieri began his sauce line with 9 tasty flavors in early 2024 – Well-known Donkey Sauce, Prime Secret Sauce, Poppin’ Jalapeno Sauce, Honey Mustard Sauce, Kickin’ Chipotle Sauce, Cash Honey BBQ Sauce, Carolina BBQ Sauce, Mop Sauce BBQ Sauce, and Smokin’ Hickory BBQ Sauce.

These sauces have been launched nationwide in March 2024, and now a yr later, Fieri added much more taste to the sauce lineup.

“I am an enormous sauce man, and so they name me the ‘Boss of the Sauce’ at my Rooster Man eating places. Seasonings, dry rubs, sauces, I believe all of those are so obligatory in folks’s cooking repertoire,” Fieri informed The Blast completely.

“This was a terrific collaboration with the parents at Litehouse. I imply, they actually, no pun meant, noticed the sunshine. I had a really clear imaginative and prescient of what I wished to do with Flavortown sauces and rubs and BBQ sauces and the place I wished it to go. I’ve not had an opportunity to work with folks with such dedication and drive on this class. They have been simply superb and what we introduced out and the place it’s. It is supplied nationwide and we have a terrific partnership with Walmart. It is the actual deal. Whenever you name it Flavortown, it higher have huge taste.”

When Fieri started crafting the brand new sauce flavors – Massive Time Chili Lime, Sizzling Honey BBQ, Bacon Ranch, Garlicky Parm Wing Sauce, Bourbon Brown Sugar BBQ, Nashville Sizzling Wing Sauce, Sizzlin’ Asian Wing Sauce, and O.G. Buffalo Wing Sauce – he first thought in regards to the meals he at present eats.

“I believe you hearken to someone’s music or someone’s art work or someone’s writings and it all the time comes from them, the place their perspective is,” he informed The Blast. “I like huge flavors. I’ve all the time been a giant, daring taste man. I would quite not eat than eat one thing boring.”

He additional defined the method of how he makes his meals – what he places on his burger, on prime of his empanadas, or an Asian-inspired dish – and the way that performs into how he crafts his signature Flavortown taste.

“That is what I might put right into a weeknight dinner for my household. Let’s replicate that,” he mentioned. “Here is that sauce.”

So far as arising with dry rub and seasoning flavors, Fieri defined that his spice cupboard is “three ranges of drawers” of spices.

“I’ve 10 completely different vinegars and 60 completely different spices and spices I am unable to pronounce,” he mentioned. “That is what I’ve all the time been about, creating huge flavors.”

Since BBQ season is true across the bend, Fieri shared a few of his suggestions to make sure fabulous BBQ meals.

When requested what his prime three suggestions are, he mentioned the primary one may upset some folks.

“Eliminate the fuel grills,” Fieri mentioned.

“I had the most effective fuel grill, what I really feel is without doubt one of the greatest fuel grills on the earth. Imagine it or not, so that you can get that fuel grill as scorching as you want it’s about the identical time period that it takes that chimney of charcoal to actually come up, perhaps slightly bit longer. The radiant warmth and taste you get from cooking with charcoal is, in my view, 10 to at least one over cooking with fuel. That is simply my private opinion.”

Fieri shared two different precious BBQ tricks to make grilling season slightly bit tastier.

“Marinade in issues that do not catch on hearth. Give up placing brines on meals or sauces on meals to create grey smoke. As soon as they begin to leak off the oil or begin to burn the sugar, they begin to change every little thing earlier than it may be executed. Dry brining might be among the finest issues they will do,” he shared. “Do not sauce it till it is executed. Whenever you’re executed, that final two minutes, you then sauce and let it caramelize on that.”

His third tip was to make use of a grill basket to grill greens. You may put asparagus, carrots, inexperienced beans, and lots of different veggies in a grill basket, in addition to fish.

For extra data on Man Fieri’s Flavortown Sauces, seasonings, and rubs, go to the website.