Tracy Inexperienced was on a visit with seven mates, all turning 40 this 12 months, swapping suggestions for concealer and creatine supplements. The data was so helpful she figured different individuals in her life may need the identical factor. So, she signed up for ShopMy, an affiliate marketing platform and began posting commission-earning hyperlinks to her roughly 1,900 Instagram followers. “Inside a pair weeks, I remodeled $500,” mentioned Inexperienced, a contract publicist and mother of three in Scottsdale, Arizona, in line with Bloomberg Businessweek.
Internet online affiliate marketing was the area of influencers with big followings, however platforms like ShopMy have made it accessible to common individuals sharing hyperlinks in their very own group chats and Instagram Tales. They’ll earn commissions within the 10% to 30% vary. Stephanie Dresher, a New York publicist, began doing the identical factor after realizing mates had been already texting her for outfit suggestions. “I used to be already curating merchandise and making suggestions each day, so utilizing affiliate hyperlinks simply made sense to me,” she mentioned.
The class is booming. Internet online affiliate marketing drove about $216 billion in US e-commerce gross sales in 2025, greater than double what it generated in 2020. ShopMy alone is valued at $1.5 billion, with roughly 329,000 creators and 40,000 manufacturers on the platform.
Tracy Inexperienced was on a visit with seven mates, all turning 40 this 12 months, swapping suggestions for concealer and creatine supplements. The data was so helpful she figured different individuals in her life may need the identical factor. So, she signed up for ShopMy, an affiliate marketing platform and began posting commission-earning hyperlinks to her roughly 1,900 Instagram followers. “Inside a pair weeks, I remodeled $500,” mentioned Inexperienced, a contract publicist and mother of three in Scottsdale, Arizona, in line with Bloomberg Businessweek.
Internet online affiliate marketing was the area of influencers with big followings, however platforms like ShopMy have made it accessible to common individuals sharing hyperlinks in their very own group chats and Instagram Tales. They’ll earn commissions within the 10% to 30% vary. Stephanie Dresher, a New York publicist, began doing the identical factor after realizing mates had been already texting her for outfit suggestions. “I used to be already curating merchandise and making suggestions each day, so utilizing affiliate hyperlinks simply made sense to me,” she mentioned.
The class is booming. Internet online affiliate marketing drove about $216 billion in US e-commerce gross sales in 2025, greater than double what it generated in 2020. ShopMy alone is valued at $1.5 billion, with roughly 329,000 creators and 40,000 manufacturers on the platform.
