Jersey Mike’s Subs could also be identified for its basic, no-nonsense attraction, however its readiness to embrace change has confirmed equally essential. This 12 months marks Jersey Mike’s second 12 months in a row on the No. 2 spot on our rating, its seventh 12 months in a row within the High 10, and its eighth consecutive 12 months as No. 1 in its class. It is doing so nicely that in November, Blackstone announced it was shopping for the sub franchise for $8 billion.
Operationally, this 12 months’s greatest improvement is that almost each store now has separate traces for digital and in-store orders. “We began placing second traces in once we did the retrofits a pair years in the past, and it is simply been constructing and constructing,” explains Hoyt Jones, president of Jersey Mike’s. “We actually targeted on it this 12 months to verify the shops are utilizing it, in order that we’re rewarded with the effectivity of the drivers and our on-line prospects coming in. The large factor is to not disrupt the client circulation within the retailer.” In the event you’re searching for proof of the technique’s success, look no additional than the corporate’s excessive on-line scores.
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Operations are all the time Jersey Mike’s core focus, however homing in on digital traces is very essential now that digital orders account for 40% of its gross sales. DoorDash and UberEats are built-in instantly into the corporate’s proprietary point-of-sale system, eliminating the necessity for extra order tablets that trigger complications behind the counter. This aspect could also be invisible to prospects, however for employees and franchisees, it results in much less confusion within the ordering course of and smoother sub supply.
In the meantime, consistency within the menu permits Jersey Mike’s to ship a top quality product to prospects repeatedly. In 2024, there have been some limited-time menu objects — together with new cheesesteaks within the spring and a pastrami sandwich within the winter — however the breadth of its fastened menu retains the brand’s loyalists coming again.
“It is enjoyable for the shops so as to add slightly selection typically for patrons which can be coming in for a lot of, a few years,” says Jones. “After we be ok with one thing and we’re enthusiastic about it, we’ll do this for a short-term foundation after which return to what we do greatest: make nice Italian subs.”
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