Lauren Sánchez Bezos is nice at being comfortable—a lot in order that she is encouraging others to pursue unapologetic happiness, too. However, unsurprisingly, these with out personal jets aren’t shopping for it.
Over the weekend, The New York Occasions printed a profile on Jeff Bezos’s new spouse, Sánchez Bezos, providing a glimpse into the highly effective couple’s every day life. Their mornings, for instance, begin off at their $230 million compound in Florida, the place the pair craft a gratitude checklist earlier than kicking off their day.
The story additionally dissects the couple’s dynamic—common train and leaning on one another for recommendation—a blueprint for reaching happiness whereas having fun with the perks of wealth. Because the NYT put it: “Mrs. Sánchez Bezos appears to have influenced the uber-rich to cease apologizing, and begin having fun with themselves.”
The response from readers was not precisely heat.
“How tone-deaf are you? She is benefitting from the work of tens of millions of people that break their backs each day working at @amazon, the place median employee compensation is about $40K/yr,” a consumer stated via Threads.
One other consumer echoed the criticism on Reddit, contrasting Sánchez Bezos’s happiness in opposition to the backdrop of broader labor issues. “What makes this piece so astonishing isn’t simply its tone-deafness . . . it’s the sheer, nearly athletic dedication to pretending that obscene wealth is a character trait even price profiling,” the user said of the NYT profile.
That consumer added: “The true story this piece rigorously avoids is the widening hole between this gilded bubble and everybody else. Whereas staff are laid off, wages stagnate, and housing turns into more and more unattainable, we’re handed a shiny puff-piece on gratitude lists and yacht events.”
However others took goal on the NYT itself for platforming the rich couple.
“Hello @amychozick 👋🏻 Are you allowed to refuse assignments? This feels, um, off,” a consumer stated through Threads, tagging the profile’s writer.
“The NYT is rage-baiting us,” one other added.
In reality, the story follows a string of controversies relating to the newspaper’s tales and headlines which have drawn on-line criticism. For example, a latest story about white ladies adopting the Chinese language recreation mahjong as a internet hosting development introduced heavy criticism on-line.
“Properly achieved, NYT. I didn’t suppose you can cap your white girl Mahjong garbage, however right here we’re whitewashing fascists,” a consumer stated on Reddit, reacting to the Sánchez Bezos profile.
Then there was the now-infamous “Did Women Ruin the Workplace?” story from November 2025—which, after a lot backlash, led to the publication altering the headline to “Did Liberal Feminism Ruin the Workplace?”
“However what’s The New York Occasions’s excuse for producing headlines that appear scientifically engineered to trigger a nuclear meltdown on Bluesky?” Quick Firm digital tradition author Joe Berkowitz said in a story on the time.
For a lot of, it has change into evident that rage-baiting is not an occasional submit, however moderately half of a bigger technique.
“One potential clarification is that the editors are certainly aiming for max outrage,” Berkowitz wrote. “A hate-share will get simply as a lot visitors as some other variety, in any case, and fashionable media incentives closely favor the pot-stirring headlines the newspaper retains cooking up.”
