Liftoff Cell, a California-based cellular app marketing supplier, introduced on Thursday that it plans to launch . . . into the general public markets.
The corporate, backed by Blackstone, is concentrating on a valuation of nearly $5.2 billion for its IPO, and is trying to increase as a lot as $762 million in funding by promoting greater than 25 million shares. Share costs are anticipated to vary between $26 and $30. It is going to commerce underneath the ticker “LFTO.”
The corporate’s roots return to 2012, when it was initially based. A majority stake was later acquired by Blackstone in 2021, and Liftoff was then mixed with Vungle to create a single, giant, impartial cellular adtech platform. That platform gives customers with an AI-powered device to help buyer acquisition and monetization for cellular advertisers or publishers. It really works throughout a number of industries, resembling finance and gaming. The company’s S-1 filing with the SEC states that it has greater than 1.4 billion day by day lively customers, and greater than 1,000 world advertisers as of the fourth quarter of 2025.
“To our new buyers: You might be investing in an organization with a senior management crew averaging twelve years of advert tech trade expertise, and know-how that will get smarter with each cycle. We have now a historical past of delivering outcomes and a dedication to sustaining that popularity. You may count on what we’ve all the time delivered: buyer focus, product velocity, and outcomes,” mentioned CEO Jeremy Bondy in a press release included within the S-1 submitting.
The IPO market has felt quiet general, however a recent report from EY reveals that 2025 was the busiest 12 months for IPOs since 2021. Final 12 months, there have been 216 whole IPOs, amounting to $47.4 billion in proceeds. As for 2026, EY’s report notes that there’s “vital optimism for buyers and potential issuers in 2026,” fueled by robust curiosity in AI and different areas—one thing Liftoff is probably going attempting to benefit from.
Nearly a month into 2026, data from Renaissance Capital reveals that there have been 9 IPOs priced to date, down 47% from 2025.
