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    Home»Business»Sports media startup OffBall is finding traction with a new way to engage fans: WhatsApp group chats
    Business

    Sports media startup OffBall is finding traction with a new way to engage fans: WhatsApp group chats

    The Daily FuseBy The Daily FuseOctober 17, 2025No Comments2 Mins Read
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    Sports media startup OffBall is finding traction with a new way to engage fans: WhatsApp group chats
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    Would you wish to be in a gaggle chat along with your favourite sports activities celebrities and athletes? You’ll have your likelihood this fall, because of a collaboration between WhatsApp and OffBall. 

    OffBall, a year-old sports activities media startup that focuses on cautious curation for its followers, introduced on Friday that it was bringing again The Chat, which it had previously conducted with sports activities stars equivalent to LeBron James.

    The franchise is designed to get customers to take part in huge group chats and focus on sports activities or anything. Excessive-profile personalities—equivalent to skilled athletes or others—additionally participate, and everybody can textual content or message one another like another group chat, or just observe together with the dialogue.

    With the success of earlier iterations of The Chat, OffBall goes to carry further Chats, that includes Formulation One (F1) driver Daniel Ricciardo, media character Kylie Kelce (spouse of former NFL participant Jason Kelce and future sister-in-law of Taylor Swift), and NBA gamers Tyrese Maxey and Tyrese Haliburton.

    The Chats will happen throughout dwell sporting occasions, permitting followers to interact and focus on what’s taking place, Offball mentioned. The corporate describes it as a novel “second display screen” expertise.

    Right here’s the introduced schedule for the longer term Chats:

    • October 19: F1 Austin Grand Prix with Daniel Ricciardo, and professional motocross/supercross riders Hunter Lawrence and Jett Lawrence.
    • November 12: NBA Los Angeles Lakers versus Oklahoma Metropolis Thunder with Tyrese Maxey and Tyrese Haliburton.
    • November 23: NFL Indianapolis Colts versus Kansas Metropolis Chiefs with Kylie Kelce and comic Caleb Hearon.

    In an interview published earlier this year by Lia Haberman on her Substack publication ICYMI, OffBall cofounder Michaela Hammond mentioned that The Chat was born of athletes’ love of social media and followers’ love of group chatting round sports activities. 

    “The Chat is constructed on an current product characteristic on WhatsApp referred to as Communities,” Hammond mentioned. “Folks already use it for bigger community-based chats, like neighborhoods, dad and mom at a college, and workplaces.”



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