TikTok is stopping customers looking for “skinnytok” – a hashtag which critics say directs folks in direction of content material which “idolises excessive thinness.”
Content material related to the hashtag consists of movies displaying folks’s work-out routines or what they eat in a day.
TikTok mentioned it had “blocked search outcomes for #skinnytok because it has turn into linked to unhealthy weight reduction content material.”
Folks utilizing the hashtag will now be redirected to psychological well being assist sources as a substitute.
Tom Quinn, from the consuming dysfunction charity, Beat, welcomed the transfer saying “skinnytok” and associated content material might have “devastating” impacts on “struggling” folks.
Nevertheless, he careworn there was extra to do.
“We all know that customers will fairly often discover workarounds to content material blocks and there’ll nonetheless be damaging content material which is not shared below the “skinnytok” umbrella, which TikTok and different social media platforms should now handle,” he informed BBC Information.
In keeping with the US-based National Alliance for Eating Disorders, the skinnytok hashtag has greater than half one million posts related to it.
It says the hashtag consists of content material resembling low-calorie recipes which on the face of it seem to advertise wholesome way of life recommendation.
However the organisation says, in actuality, it “glorifies thinness and vilifies weight acquire” and “promotes disordered consuming behaviours.”
The pattern has prompted explicit alarm in France, the place consultants have warned of how social media can push weak younger folks in direction of growing consuming problems.
“The sufferers are utterly indoctrinated — and my 45-minute weekly session is not any match for spending hours day-after-day on TikTok,” the nutritionist Carole Copti informed the AFP information company.
The blocking of the hashtag has been celebrated by France’s digital minister, who wrote on social media that “skinnytok is over” because of lobbying by European politicians.
In its assertion, TikTok mentioned it recurrently reviewed its security measures to “handle evolving dangers”.
“We proceed to limit movies from teen accounts and supply well being consultants and knowledge in TikTok Search,” it added.
It’s not the primary time TikTok has been pressured to take motion over content material which raised physique picture issues.
In March, it blocked so-called “chubby filters” – a viral device which made folks seem obese.
