Apple customers get a small quantity of free storage, however as soon as that runs out they’re inspired to pay for iCloud to again up images, movies, messages, contacts and different content material from their units.
Costs vary from 99p a month for 50GB to £54.99 a month for 12TB.
Apple doesn’t give rival storage companies full entry to its units, saying that is for safety causes – though it additionally means iCloud has extra options than non-Apple alternate options.
Which? claims that since 2018 Apple has successfully locked customers into its companies and overcharged them in consequence.
The patron group filed its declare in opposition to Apple on the Competitors Attraction Tribunal on behalf of affected customers in November 2024.
Anabel Hoult, Which?’s chief govt, mentioned the group wished to clarify that no firm “irrespective of how highly effective, can get away with abusing its place”.
She added the inexperienced gentle from the Competitors Attraction Tribunal meant Which? was “one step nearer to getting customers the redress we imagine they’re owed from Apple”.
“This could ship a robust message to some other firms utilizing anti-competitive techniques,” she mentioned.
The case isn’t anticipated to be heard till October 2028.
