Caitlin Clark continues to drive huge WNBA audiences throughout nearly each media platform. There isn’t any sense of that stopping anytime quickly, both.
The newest document got here on Amazon Prime Video, where the Aug. 20
Indiana Fever towards Dallas Wings sport averaged 1.07 million viewers, according to Sports Media Watch, making it the most-watched WNBA sport ever measured on Prime Video. It additionally matched the typical viewers for NBA video games on Prime Video final season, though this truly is the primary yr Nielsen has measured WNBA video games on the platform.
Caitlin Clark continues to drive record-breaking audiences
That is nothing new, after all. Clark and the Fever have additionally set main viewership information throughout different networks.
Simply this season, Fever-Aces drew 2.64 million viewers on NBC and Peacock, according to NBC Sports. Fever-Dream reached 2.58 million on ESPN, and Fever-Liberty additionally averaged 2.58 million on CBS, setting information for these platforms. Fever-Wings pulled in 1.62 million on ION, which turned out to be a community document, whereas Fever-Valkyries reached 1.14 million on USA Community, which was additionally a WNBA document.
The one exception was ABC, the place Fever-Sky drew 2.6 million viewers. That is lots and was the community’s largest WNBA viewers this yr, however simply wanting final season’s 2.70 million.
Nielsen’s shift to its Large Knowledge measurement system has additionally boosted sports activities viewership numbers, however the bigger development is tough to overlook. It is simple to see that Clark and different Fever stars, equivalent to Sophie Cunningham, are driving a unprecedented quantity of consideration to the WNBA, with the Fever constantly producing a number of the league’s largest audiences.
