WASHINGTON: Cracker Barrel mentioned on Tuesday (Aug 26) that it’s going to follow its decades-old emblem, scrapping plans for a brand new one following social media backlash, together with from US President Donald Trump.
“We thank our visitors for sharing your voices and love for Cracker Barrel. We mentioned we might pay attention, and we now have. Our new emblem goes away and our ‘Outdated Timer’ will stay,” the corporate mentioned in an X put up.
Trump turned the most recent public determine to weigh in on Cracker Barrel’s determination to alter its emblem – which has change into the most recent flashpoint on social media – and despatched the corporate into damage-control mode.
“Congratulations ‘Cracker Barrel’ on altering your emblem again to what it was. Your entire followers very a lot respect it,” Trump mentioned on Fact Social after the corporate’s reversal.
The chain’s temporary change in emblem – eradicating the long-standing picture of an overall-clad man referred to as “Uncle Herschel” leaning in opposition to a barrel – is the latest in a collection of dustups the place an surprising response has blindsided retail chains.
Anheuser-Busch’s Bud Gentle gross sales slumped after it despatched a can of Bud Gentle to a transgender influencer in 2023, and this summer time, an American Eagle Outfitters advert marketing campaign that includes actress Sydney Sweeney sparked backlash for that advert’s use of the phrase “good denims” as a play on genetics.
Trump on Tuesday joined a refrain of conservatives, together with Donald Trump Jr, who criticised the restaurant chain’s new emblem that merely shows the chain’s identify in opposition to a barrel-shaped yellow silhouette, eradicating “Uncle Herschel” in an ongoing effort to revamp its model.
